KaydedilenlerDerginizi ekleyin

Dergiler / GSU Managerial and Social Sciences Letters / 2023 / Cilt: 1 Sayı: 1

Sustainability Promises of Turkish origin Apparel Brands in the Context of Greenwashing

Mehmet Zahid ECEVİT
Sayfa
30–43
Yayın Tarihi
2023-03-23
DOI
—
🏛️Bu makalenin bibliyografik verileri ve tam metin bağlantısı DergiPark üzerinden sağlanmıştır.
DergiPark Kaydı ↗
✨

Yapay Zeka Hızlı Bakış & Çıkarımlar

AI Insight
⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

As a result of the research, it was also revealed that only one brand could be consistently described as "green," and the other four brands are partially contaminated with greenwashing.

📌 3 Maddede Bu Makale

🎯
Amaç & Hipotez:The fashion industry is vital in terms of the employment and endorsement it creates.
📊
Temel Bulgular & Veri:The reasons, such as the increase in the environmental awareness of the consumers and the supranational regulations, force all businesses, from the manufacturers operating in the fashion industry to the intermediaries, to engage in green activities.
💡
Sonuç & Katkı:As a result of the research, it was also revealed that only one brand could be consistently described as "green," and the other four brands are partially contaminated with greenwashing.
🔬Tür:Araştırma Makalesi
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Sustainable Fashion · Fast Fashion · Green Marketing

Abstract

The fashion industry is vital in terms of the employment and endorsement it creates. However, in recent years, fashion brands have come to the fore with the damage it causes to the environment and ecosystem. The reasons, such as the increase in the environmental awareness of the consumers and the supranational regulations, force all businesses, from the manufacturers operating in the fashion industry to the intermediaries, to engage in green activities. Due to the pressures on businesses and the contribution of green marketing activities to the brand image, companies see greenwashing activities as a way out. This paper aims to investigate the sustainability activities of Turkish origin apparel brands. In addition, the research is aimed to examine the brands that carry out sustainable activities according to the greenwashing criteria. As a result of the research, it has been determined that only 5 of the 25 apparel brands of Turkish origin conduct sustainability activities consistently. As a result of the research, it was also revealed that only one brand could be consistently described as "green," and the other four brands are partially contaminated with greenwashing.

🔖

Bu Makaleye Atıf Yap

ECEVİT, M. Z. (2023). Sustainability Promises of Turkish origin Apparel Brands in the Context of Greenwashing. GSU Managerial and Social Sciences Letters, Cilt: 1 Sayı: 1, 30–43. https://ajindex.com/articles/977119

📄 Tam Metin PDF Okuyucu

📄

PDF görüntüleyici hazırlanıyor...

Kaynakça (11)

  1. Adamkiewicz, J., Kochanska, E., Adamkiewicz, I., & Łukasik, R. M. (2022). Greenwashing and sustainable fashion industry. Current Opinion in Green and Sustainable Chemistry, 100710. https://doi.org/10.1016/j.cogsc.2022.100710
  2. Alexa, L., Apetreı, A., & Pîslaru, M. (2021). Fast Fashıon–An Industry At The Intersectıon Of Green Marketıng Wıth Greenwashıng. https://doi.org/10.2478/9788366675735-042
  3. Anguelov, N. (2015). The dirty side of the garment industry: Fast fashion and its negative impact on the environment and society. New York, NY: CRC Press. Bayram M. & YAYLI A. (2009). Otel Web Sitelerinin İçerik Analizi Yöntemiyle Değerlendirilmesi. Elektronik Sosyal Bilimler Dergisi, C.88, S. 347-379
  4. Bianchi, C., & Gonzalez, M. (2021). Exploring sustainable fashion consumption among eco-conscious women in Chile. The International Review of Retail, Distribution and Consumer Research, 31(4), 375-392. https://doi.org/10.1080/09593969.2021.1903529
  5. Black, S. (2008). Eco chic: The fashion paradox. London, UK: Black Dog Publishing. ISBN: 978-1906155094.
  6. Blas Riesgo, S., Lavanga, M., & Codina, M. (2022). Drivers and barriers for sustainable fashion consumption in Spain: a comparison between sustainable and non-sustainable consumers. International Journal of Fashion Design, Technology and Education, 1-13. https://doi.org/10.1080/17543266.2022.2089239
  7. Chen, Y. S., & Chang, C. H. (2013). Greenwash and green trust: The mediation effects of green consumer confusion and green perceived risk. Journal of Business Ethics, 114(3), 489-500. https://doi.org/10.1007/s10551-012-1360-0
  8. Connell, K. and Kozar, J. (2014), “Environmentally sustainable clothing consumption: knowledge, attitudes, and behavior”, in Roadmap to Sustainable Textiles and Clothing, Springer, pp. 41-61.
  9. Cooper, T. (2005). Slower consumption reflections on product life spans and the “throwaway society”. Journal of Industrial Ecology, 9(1-2), 51–67. https://doi.org/10.1162/1088198054084671 de Freitas Netto, S. V., Sobral, M. F. F., Ribeiro, A. R. B., & Soares, G. R. D. L. (2020). Concepts and forms of greenwashing: A systematic review. Environmental Sciences Europe, 32(1), 1-12. https://doi.org/10.1186/s12302-020-0300-3
  10. Delmas, M. A., & Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54(1), 64-87. https://doi.org/10.1525/cmr.2011.54.1.64
  11. Defra (2006). Sustainable consumption and production: encouraging sustainable consumption. Diddi, S., Yan, R. N., Bloodhart, B., Bajtelsmit, V., & M