KaydedilenlerDerginizi ekleyin

Dergiler / GSU Managerial and Social Sciences Letters / 2023 / Cilt: 1 Sayı: 2

Soap Opera Diplomacy as an Element of Soft Power: Comparison of Soap Operas "The Magnificent Century" and "Jewel in the Palace"

Ahmet İşcan(GALATASARAY UNIVERSITY)0000-0001-5163-7835
Ali Faik Demir(GALATASARAY UNIVERSITY)0000-0002-8562-9080
Melis Özdemir(GALATASARAY UNIVERSITY)0000-0002-2452-4701
Sayfa
143–162
Yayın Tarihi
2023-09-25
DOI
—
🏛️Bu makalenin bibliyografik verileri ve tam metin bağlantısı DergiPark üzerinden sağlanmıştır.
DergiPark Kaydı ↗
✨

Yapay Zeka Hızlı Bakış & Çıkarımlar

AI Insight
⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

This article aims to compare the methods and capacities of Türkiye’s soap opera diplomacy through Qatar, a country with which Türkiye has a cultural affinity, and similarly, South Korea's process through China, a country with which South Korea has a cultural affinity.

📌 3 Maddede Bu Makale

🎯
Amaç & Hipotez:With soft power, which is one of the methods they use in their foreign policies, states can be effective on other societies and therefore other states by activating their cultural and historical elements through various instruments.
📊
Temel Bulgular & Veri:In this context, cultural diplomacy, as an element of soft power, has emerged as a method of highlighting cultural elements, especially through mass media, and with the proliferation of new social media channels that provide content to the audience over the internet in the 2000s, soap operas have come to the fore as a cultural diplomacy tool.
💡
Sonuç & Katkı:This article aims to compare the methods and capacities of Türkiye’s soap opera diplomacy through Qatar, a country with which Türkiye has a cultural affinity, and similarly, South Korea's process through China, a country with which South Korea has a cultural affinity.
🔬Tür:Araştırma Makalesi
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:soap opera diplomacy · soft power · cultural diplomacy

Abstract

With soft power, which is one of the methods they use in their foreign policies, states can be effective on other societies and therefore other states by activating their cultural and historical elements through various instruments. In this context, cultural diplomacy, as an element of soft power, has emerged as a method of highlighting cultural elements, especially through mass media, and with the proliferation of new social media channels that provide content to the audience over the internet in the 2000s, soap operas have come to the fore as a cultural diplomacy tool. The production of soap operas involving states and the soft power benefits of this process have shown that there is a gap in the literature on this subject. This article aims to compare the methods and capacities of Türkiye’s soap opera diplomacy through Qatar, a country with which Türkiye has a cultural affinity, and similarly, South Korea's process through China, a country with which South Korea has a cultural affinity.

🔖

Bu Makaleye Atıf Yap

İşcan, A., Demir, A. F., Özdemir, M. (2023). Soap Opera Diplomacy as an Element of Soft Power: Comparison of Soap Operas "The Magnificent Century" and "Jewel in the Palace". GSU Managerial and Social Sciences Letters, Cilt: 1 Sayı: 2, 143–162. https://ajindex.com/articles/977117

📄 Tam Metin PDF Okuyucu

📄

PDF görüntüleyici hazırlanıyor...

Kaynakça (73)

  1. AA. (2015, 09 17). Anadolu Ajansı. Retrieved 12 2020, from https://www.ntv.com.tr/galeri/sanat/dohada-muhtesem-yuzyil-sergisi,qjdIhPeBKUmPgXt8cEhO8Q/V_BSSu9o6kiaQ7dD3PdhnA
  2. Ağırseven, N., & Örki, A. (2017). Türk Televizyon Dizilerinin Yumuşak Güç Aracı Olarak Değerlendirilmesi. OPUS Uluslararası Toplum Araştırmaları Dergisi, 7(13), 836-853.
  3. Belmonte, L. A. (2013). Selling the American way: US propaganda and the Cold War. Pennsylvania: University of Pennsylvania Press.
  4. Berg, M. (2017). The importance of cultural proximity in the success of Turkish dramas in Qatar. International Journal of Communication, 11(16).
  5. Bhutto, F. (2019, 09 13). The Guardian. Retrieved 12 2020, from The Guardian: https://www.theguardian.com/tv-and-radio/2019/sep/13/turkish-tv-magnificent-century-dizi-taking-over-world
  6. Bhutto, F. (2019, 09 13). The Guardian. Retrieved 12 2020, from https://www.theguardian.com/tv-and-radio/2019/sep/13/turkish-tv-magnificent-century-dizi-taking-over-world
  7. Boukari, Z., Veyseller, F., & İyigün, Ö. N. (2018). TÜRK TELEVİZYON DİZİLERİNİN DESTİNASYON TERCİHİ AÇISINDAN DEĞERLENDİRİLMESİ: ORTADOĞULU TURİSTLER. İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, (35), 367-382.
  8. Bound, K. (2007). Cultural Diplomacy. Leicester: Demos.
  9. Cheng, H., & Schweitzer, J. C. (1996). Cultural values reflected in Chinese and US television commercials. Journal of Advertising Research, 36(3), 27-46.
  10. Cooper, A. F., & Flames, D. (2013). Foreign Policy Strategies of Emerging Powers in a Multipolar World: An Introductory Review. Third World Quarterly, 34(6), 943-962. https://doi.org/10.1080/01436597.2013.802501
  11. Cumhuriyet. (2023, 02 08). Retrieved 12 2020, from Cumhuriyet: https://www.cumhuriyet.com.tr/haber/hurrem-ekonomiye-can-verdi-213514
  12. Çetin, B. N. (2014). Propaganda Olgusu ve Propagandanın Amerikanlaşması. Fırat Üniversitesi Sosyal Bilimler Dergisi, 239-265.
  13. Çevik, S. B. (2014). Turkish Soap Opera Diplomacy: A Western Projection by a Muslim Source Exchange. The Journal of Public Diplomacy, 5(1).
  14. Deloitte Türkiye. (2014). Dünyanın En Renkli Ekranı Türkiye’de Dizi Sektörü. İstanbul: Deloitte.
  15. Donelli, F. (2019). Persuading through Culture, Values, and Ideas: The Case of Turkey’s Cultural Diplomacy. Insight Turkey, 21(3), 113–134.
  16. Dünya. (2014, 04 11). Dünya. Retrieved 12 2020, from https://www.dunya.com/sektorler/turizm/dizi-sektoru-turk-turizmini-de-canlandirdi-haberi-243693
  17. Finn, H. K. (2003). The Case for Cultural Diplomacy: Engaging Foreign Audiences. Foreign Affairs, 82(6), 15–20. https://doi.org/10.2307/20033753
  18. Fiske, J. (1989). Cultural studies and popular culture: A reader. In The popular economy (Vol. 2, pp. 537-555). Harlow: Pearson.
  19. Göksu, O., & Okmen, Y. (2019). Kültürel Diplomasisi Bağlamında Türk Dizilerinin İhracatı ve Kültür Aktarımına Katkısı: ‘Diriliş Ertuğrul’ Örneği. In Kamu Diplomasisinde Yeni Yönelimler (pp. 247-292). İstanbul: Literatürk Yayınları.
  20. Gripentrog, J. (2015). Power and Culture: Japan’s Cultural Diplomacy in the United States 1934–1940. Pacific Historical Review, 84(4), 478–516. https://doi.org/10.1525/phr.2015.84.4.478
  21. Hani21. (2020, 12 27). Hani21. Retrieved from Hani21: http://h21.hani.co.kr/arti/world/world_general/15184.html
  22. H'ng, Y. V., & Yazdanifard, R. (2015). How Does Sponsorship Marketing in Korean Dramas Bring in Lucrative Business? International Business Research, 8(1), 183-190. http://dx.doi.org/10.5539/ibr.v8n1p183
  23. Hurriyet Dailynews. (2013, 12 10). Retrieved from Hurriyet Dailynews: https://www.hurriyetdailynews.com/tv-series-suleiman-the-magnificent-reconquers-arab-world-and-balkans-59282
  24. Hwang, S. (2010). The Current State of Korean TV Drama. 19th JAMCO Online International Symposium. Tokyo: JAMCO.
  25. Jang, S. H. (2012). The Korean Wave and Its Implications for the Korea-China Relationship. Journal of International and Area Studies, 19(2), 97-113.
  26. Joseph S. Nye, J. (2004). Soft Power The Means to Success in World Politics. New York: Public Affairs.
  27. Ju, H. (2019). Korean TV drama viewership on Netflix. Journal of International and Intercultural, 13(1), 32-48. https://doi.org/10.1080/17513057.2019.1606269
  28. Kayaoğlu, B. (2020). Ortadoğu Politikası Doğrultusunda Türkiye ve Katar İlişkileri: Ekonomik ve Ticari Temaslar. Uluslararası Yönetim Akademisi Dergisi, 3(2), 464-475. https://doi.org/10.33712/mana.772429
  29. Khan, M. (2020). Televizyon Dizilerinin Uluslararasılaşması ve Kültürlerarası İletişimde Rolü ve Etkisi: Türk ve Kore Dizilerinin Karşılaştırmalı Bir Çözümlemesi. İstanbul: İstanbul Üniversitesi.
  30. Kissinger, H. (1994). Diplomacy. Simon and Schuster.
  31. KoreaNet. (2023, 08 02). Korea.net. Retrieved from Korea.net: https://www.korea.net/AboutKorea/Culture-and-the-Arts/Hallyu
  32. Kruckeberg, D., & Vujnovic, M. (2005). Public relations, not propaganda, for US public diplomacy in a post-9/11 world: Challenges and opportunities. Journal of Communication Management, 9(4), 296-304. https://doi.org/10.1108/13632540510621641
  33. KTO. (2020, 12 27). Korean Tourism Orgranization. Retrieved from Korean Tourism Orgranization: https://kto.visitkorea.or.kr/eng/tourismStatics/keyFacts/KoreaMonthlyStatistics/eng/inout/inout.kto
  34. Kurşun, Z. (2019). Katar Devleti’nin Kurucusu Şeyh Kasım bin Muhammed Al Sani Döneminden Bugüne Türkiye – Katar İlişkileri. Katar Üniversitesi İbn Haldun Araştırma Merkezi Yayını. Doha: Katar Üniversitesi İbn Haldun Araştırma Merkezi.
  35. MBC. (2020, 12 27). Daejanggeum Park MBC. Retrieved from Daejanggeum Park: http://djgpark.imbc.com/lang/news/2733930_66494.html?langType=English
  36. Melek Öztürk, A. A. (2016). Ulusal Pazardan Küresel Pazarlara Uzanan Süreçte Türk Dizilerinin Gelişimi. Maltepe Üniversitesi İletişim Fakültesi Dergisi, 3(2), 66-82.
  37. namu.wiki. (2020, 27 12). namuwiki. Retrieved from namuwiki: https://namu.wiki/w/%EB%8C%80%EC%9E%A5%EA%B8%88/%ED%95%9C%EB%A5%98%20%EC%97%B4%ED%92%8D
  38. Nicolas, F. (2009). The Changing Economic Relations between China and Korea: Patterns, Trends and Policy Implications. The Journal of the Korean Economy, 10(3), 341-365.
  39. Nuroğlu, E. (2013). Dizi Turizmi: Orta Doğu Ve Balkanlar’dan Gelen Turistlerin Türkiye’yi Ziyaret Kararında Türk Dizileri Ne Kadar Etkili? 5. Uluslararası İstanbul İktisatçılar Zirvesi.
  40. Nye, J. (2009). Get Smart: Combining Hard and Soft Power. Foreign Affairs, 88(4), 160-163.
  41. Nye, J. S. (1990). Soft power. Foreign Policy, (80), 153-171. https://doi.org/10.2307/1148580
  42. Nye, J. S. (2004). Soft Power: The Means to Success in World Politics. New York: Public Affairs.
  43. Nye, J. S. (2011). Power and Interdependence. Illinois: Pearson.
  44. Ortaylı, İ. (2020, 9 6). Hürriyet. Retrieved from Hürriyet: https://www.hurriyet.com.tr/yazarlar/ilber-ortayli/muhtesem-suleyman-41604184
  45. Park, Y. S. (2014). Trade in Cultural Goods: A Case of the Korean Wave in Asia. Journal of East Asian Economic Integration, 18(1), 83-107.
  46. Poushter, J., & Fetterolf, J. (2017). Key Middle East Publics See Russia, Turkey and U.S. All Playing Larger Roles in Region. Pew Research Center. Pew Research Center.
  47. Ryan, E. (2016). The Connectivity of Culture: Innovating in Cultural Diplomacy. Harvard International Review, 37(2), 28-34.
  48. Ryoo, W. (2009). Globalization, or the logic of cultural hybridization: the case of the Korean wave. Asian Journal of Communication, 19(2), 137-151. https://doi.org/10.1080/01292980902826427
  49. Said, E. D. (1993). Culture and Imperialism. Vintage Books.
  50. Sayın, E. (2021, May). Türk dizileri dünyanın dört bir yanına köprü oldu. Retrieved from TRT Haber: https://www.trthaber.com/haber/kultur-sanat/turk-dizileri-dunyanin-dort-bir-yanina-kopru-oldu-560791.html
  51. Schiller, D., & McChesney, R. W. (2003). The political economy of international communications: Foundations for the emerging global debate about media ownership and regulation. Geneva: United Nations Research Institute for Social Development.
  52. Service, K. C. (n.d.). Korea.net. Retrieved from Korean Culture and Information Service: https://www.korea.net/AboutKorea/Culture-and-the-Arts/Hallyu
  53. T. Ateşalp, S., & Şen, A. (2014). The Past as a Spectacle: The Magnificent Century. In Handbook of Research on the Impact of Culture and Society on the Entertainment Industry (pp. 182-202). Pennsylvania: IGI Global.
  54. T.C. Dışişleri Bakanlığı. (2019). T.C. Dışişleri Bakanlığı. Retrieved Aralık 2020, from http://www.mfa.gov.tr/turkiye-katar-siyasi-iliskileri.tr.mfa
  55. T.C. Ticaret Bakanlığı. (2020). Katar Ülke Profili. Ankara: T.C. Ticaret Bakanlığı.
  56. Tali, D. (2016, 09 07). BBC News. Retrieved 12 2020, from BBC News: https://www.bbc.com/news/business-37284938
  57. TÜRSAB. (2014). Türkiye Müzeleri 2013 Raporu. İstanbul: TÜRSAB.
  58. Uştuk, H. (2019, 11 11). Anadolu Ajansı. Retrieved 12 2020, from Anadolu Ajansı: https://www.aa.com.tr/tr/kultur-sanat/abdden-sonra-en-fazla-dizi-ihrac-eden-ulke-turkiye/1641524
  59. Uştuk, H. (2019, 11 11). Anadolu Ajansı. Retrieved 12 2020, from Anadolu Ajansı: https://www.aa.com.tr/tr/kultur-sanat/abdden-sonra-en-fazla-dizi-ihrac-eden-ulke-turkiye/1641524#:~:text=Yurt%20d%C4%B1%C5%9F%C4%B1na%20ilk%20sat%C4%B1lan%20dizi,A%C5%9Fk%2D%C4%B1%20Memnu%22%20oldu.
  60. Veyisoğlu, E. (2019). The Magnificent Century: Historical Fiction in TV Series. İstanbul: Sabancı University.
  61. Webster. (2020). Merriam Webster. Retrieved 12 2020, from https://www.merriam-webster.com/dictionary/diplomacy
  62. Wiltse Çelik, E. (2018). Liberalizm, İşbirliği, Kolektif Güvenlik ve Neoliberal Kurumsalcılık. In E. Balta, Küresel Siyasete Giriş Uluslararası İlişkilerde Kavramlar, Teoriler, Süreçler (Vol. 3). İstanbul: İletişim Yayınları.
  63. Yağmurlu, A. (2019). Kültürel Diplomasi: Kuram ve Pratikteki Çerçevesi. Selçuk İletişim, 1182-1210.
  64. YI, X. (2020). Ten Years of China South Korea Relations and Bijing's View on Korean Reunification. The Journal of East Asian Affairs, 16(2), 315-351.
  65. Yonhap. (2020, 12 27). Yonhap News Agency. Retrieved from Yonhap News Agency: https://en.yna.co.kr/view/MYH20140704009900315
  66. Yoon, T.-J., & Jin, D. Y. (2017). The Korean Wave. London: Lexington Books.
  67. Yörük, Z. & Vatikiotis, P. (2013). Turkey, the Middle East & the Media| Soft Power or Illiiusion of Hegemony: The Case of the Turkish Soap Opera "Colonialism". International Journal of Communication, 7, 1-25.
  68. Yu, L. (2020, 12 27). ChinaScope. Retrieved from ChinaScope: http://chinascope.org/archives/6511?doing_wp_cron=1609091567.5440909862518310546875
  69. Zubkova, A. I. (2015). Turkish Soft Power: The Phenomenon Of “Soap Power” As A Tool Of Cultural Diplomacy. RUDN Journal of Political Science, (2), 55-62. https://doi.org/10.22363/2313-1438-2015-2-52-62
  70. Zuckerman, E. (2013, Haziran). Retrieved from Quartz: https://qz.com/96054/english-is-no-longer-the-language-of-the-web/
  71. Cooper, A. F., & Flames, D. (2013). Foreign Policy Strategies of Emerging Powers in a Multipolar World: An Introductory Review. Third World Quarterly, 34(6), 943-962. https://doi.org/10.1080/01436597.2013.802501
  72. Kurşun, Z. (2019). Katar Devleti’nin Kurucusu Şeyh Kasım bin Muhammed Al Sani Döneminden Bugüne Türkiye – Katar İlişkileri. Katar Üniversitesi İbn Haldun Araştırma Merkezi Yayını. Doha: Katar Üniversitesi İbn Haldun Araştırma Merkezi.
  73. Ryan, E. (2016). The Connectivity of Culture: Innovating in Cultural Diplomacy. Harvard International Review, 37(2), 28-34.