KaydedilenlerDerginizi ekleyin

Dergiler / Journal of Management Marketing and Logistics / 2017 / Cilt: 4 - Sayı: 4

AN EMPIRICAL STUDY TO DETERMINE THE E-SHOPPING ATTITUDES AND BEHAVIORS OF VARIOUS CONSUMERS GROUPS

Aysegul Ermec Sertoglu
Husniye Ors
Ozlem Catli
Sayfa
384–397
Yayın Tarihi
2017-12-30
DOI
—
🏛️Bu makalenin bibliyografik verileri ve tam metin bağlantısı DergiPark üzerinden sağlanmıştır.
DergiPark Kaydı ↗
✨

Yapay Zeka Hızlı Bakış & Çıkarımlar

AI Insight
⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Conclusion- The findings show that consumers are actively using the Internet even before the purchasing stage, and that different strategies should be developed to encourage consumers to do e-shopping since they have different behaviors and attitudes towards eshopping.

📌 3 Maddede Bu Makale

🎯
Amaç & Hipotez:Purpose - The purpose of this study is to classify the consumers according to their attitudes towards e-shopping and their differences in eshopping adoption levels, to determine the characteristics of the acquired consumer groups, and make suggestions to businesses for encouraging these consumers to do online shopping.
📊
Temel Bulgular & Veri:Methodology - Data were collected through a questionnaire from a convenience sample of 340 consumers living in Ankara.
💡
Sonuç & Katkı:Conclusion- The findings show that consumers are actively using the Internet even before the purchasing stage, and that different strategies should be developed to encourage consumers to do e-shopping since they have different behaviors and attitudes towards eshopping.
🔬Tür:Uygulamalı Anket & Alan Araştırması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:E-shopping · in-store shopping · buying behavior

Abstract

Purpose - The purpose of this study is to classify the consumers according to their attitudes towards e-shopping and their differences in eshopping adoption levels, to determine the characteristics of the acquired consumer groups, and make suggestions to businesses for encouraging these consumers to do online shopping. Methodology - Data were collected through a questionnaire from a convenience sample of 340 consumers living in Ankara. Descriptive analysis and Kruskal Wallis and Mann-Whitney U tests were done. Findings- Participants were classified into 4 groups considering whether and how often they do online research and shopping, and consumer profiles are defined in terms of how those people evaluate Internet shopping specific factors and their perspectives of Internet shopping. Generally, it can be said that those who adopt e-shopping are mostly 18-29 years old, high-income and well-educated consumers. Conclusion- The findings show that consumers are actively using the Internet even before the purchasing stage, and that different strategies should be developed to encourage consumers to do e-shopping since they have different behaviors and attitudes towards eshopping.

🔖

Bu Makaleye Atıf Yap

Sertoglu, A. E., Ors, H., Catli, O. (2017). AN EMPIRICAL STUDY TO DETERMINE THE E-SHOPPING ATTITUDES AND BEHAVIORS OF VARIOUS CONSUMERS GROUPS. Journal of Management Marketing and Logistics, Cilt: 4 - Sayı: 4, 384–397. https://ajindex.com/articles/836137

📄 Tam Metin PDF Okuyucu

📄

PDF görüntüleyici hazırlanıyor...

Kaynakça (16)

  1. Aksoy, R. 2006,
  2. Internet Ortamında Pazarlama, Seçkin Yayıncılık, Ankara.
  3. Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A.& Wood, S. 1997, “Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces”, Journal of Marketing, Vol. 61 No. 3, pp. 38-53.
  4. Allred, C.R., Scott M. S. & Swinyard, W.R. 2006, “E-shopping lovers and fearful conservatives: A market segmentation analysis”, International Journal of Retail & Distribution Management, 34 (4–5), pp. 308–333.
  5. Armağan, E. A.& Turan, A. H. 2014, “Internet üzerinden alişveriş: Demografik faktörlerin, bireysel ihtiyaçlarin etkisi üzerine ampirik bir değerlendirme”, Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 28(3), pp.1-22
  6. Barışık, S.& Yirmibeşçik, O. 2006, “Türkiye’de yeni ekonominin oluşum sürecini hızlandırmaya yönelik uyum çabaları”, ZKÜ Sosyal Bilimler Dergisi, Cilt 2, Sayı 4, 2006, pp. 39-62
  7. Bellinger, D.N. & Korgaonkar, P.K. 1980, “Profiling the recreational shopper”, Journal of Retailing, Vol. 56, Fall, pp.77-92
  8. Brashear, T. G., Kashyap, V., Musante, M. D., & Donthu, N. 2009, “ A profile of the Internet shopper: Evidence from six countries”, Journal of Marketing Theory and Practice, 17(3), 267-282.
  9. Brown, M., Pope, N., & Voges, K. 2003, “Buying or browsing? An exploration of shopping orientations and online purchase intention”, European Journal of Marketing, 37(11/12), pp. 1666-1684.
  10. Burke, R.R. 2002, “Technology and the customer interface: What consumers want in the physical and virtual store”, Journal of the Academy of Marketing Science, 30 (4), pp.411–432.
  11. Chiang, W. Y. K., Chhajed, D., & Hess, J. D. 2003, “Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design”, Management Science, 49(1), 1-20.
  12. Curtis, J. 2000, “Cars set for online sales boom”, Marketing, 10 Feb, pp. 22 – 23 Donthu, N., & Garcia, A. 1999, “The internet shopper”, Journal of Advertising Research, 39(3), pp. 52-52.
  13. Dündar, S. &Yörük, D. 2009, “Tüketicilerin Internetten alışverişe karşı tutumlarında etkili faktörler”, İktisat İşletme ve Finans, 24 (278), pp. 92-109.
  14. Emmanouilides, C.&Hammond, K. 2000, “Internet usage: Predictors of active users and frequency of use’’, Journal of Interactive Marketing, Vol. 14 No. 2, pp. 17-32.
  15. Enginkaya, E. 2006, “Elektronik perakendecilik ve elektronik alişveriş”, Ege Akademik Bakış Dergisi, 6 (1), pp.10-16.
  16. Forsythe, S.M.& Shi, B. 2003, “Consumer patronage and risk perceptions i