REKLAM ARACI OLARAK ADVERGAMING

Kaynakça (4)

1. $/781%$ù +VH\LQ ³ $/781%$ù +VH\LQ ³ ATABEK, Ümit, İOHWLşLP YH 7HNQRORML $7$%(. hPLW ³İOHWLşLP 7HNQRORMLOHUL YH BABACA1 (\OLQ ³ BARUH, Lemi, YÜKSEL, Müberra, “Parlak Bir Ekran ve Üzerindeki Parmak İ]OHUL´ 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD %$58+ /HPL.,5*,= $\oD ³)ıUVDWODU $ğı 6RV\DO 0HG\DGD 0DUND İOHWLşLPL YH Viral Pazarlama”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD CHEN, Jane, RINGEL, Mathew, “Can Advergaming be the Future of Interactive Advertising?”, 2001, http://locz.com.br_loczgames_advergames (ULşLP Tarihi (20.04.2010).
2. COOLEY, Tracy, “Interactive Communication:Public Relations on the Web”, Public Relations Quarterly, 44(2), 1999, ss.41-42.
3. ELDEN, Müge, ULUKÖK, Özkan, YEYGEL, Sinem, ùLPGL 5HNODPODU İVWDQEXO İOHWLşLP ELDEN, Müge, 5HNODP YH 5HNODPFıOıN İVWDQEXO 6D\ (/'(1 0JH ³5HNODPFıOığıQ (/'(1İ= /HYHQW ³İNLQFL 0HG\D dDğıQGD (WNLOHşLPLQ 5RO YH:HE ´ İNLQFL 0HG\D dDğıQGD İQWHUQHW 'HU )LOL] $\GRğDQ - $\şHQ $N\] İVWDQEXO $OID GERAY, Haluk, İOHWLşLP YH 7HNQRORML 8OXVODUDUDVı %LULNLP ']HQLQGH *h1 )XQGD 6DYDş %WQOHşLN 3D]DUODPD İOHWLşLPLQGH (OHNWURQLN 5HNODPFıOıN ve UygulamalaUı İVWDQEXO 7P 2IVHW 0DWEDDFıOıN /WG ùWL *h1( GÜLSOY, Tanses, ReklaP 7HULPOHUL YH.DYUDPODUı 6|]Oğ İVWDQEXO $GDP *h= +DQLIH ³(WNLOHşLPOL 3D]DUODPD YH http://en.wikipedia.org/wiki/Advergaming (ULşLP 7DULKL KARAÇOR, Süleyman, 5HNODP İOHWLşLPL, Konya, Çizgi Kitabevi, 2007.
4. KORKMAZ, Sezer, (6(5 =HOLKD g=7h5. 6HYJL $\şH,ù,1 ) %DKDU Pazarlama:Kavramlar-İONHOHU-Kararlar, Ankara, Siyasal Kitabevi, 2009. (5$/ 3ıQDU 6HGHQ ³+DEHUOHUH.OLNOHGLQL] İQWHUQHW 2UWDPıQGD İoHULN İ6dİ 6HPD ³ '$%$ù, '$%$ù, ÖZEN, Duygu, “Advergame”, http://www.pazarlamadunyasi.com/Desktopdefault.aspx?tabid=195&ItemId=2 94&Rtabid=194 (ULşLP 7DULKL g=0(1 ùXOH $ğ (NRQRPLVLQGH /$7 İVPDLO +DNNı ³ POSTER, Mark, The Second Media Age, Cambridge, Polity Press, 1995. h6.h//h2ö/8 $OL Türkçe Sözlük İVWDQEXO 'RğDQ.LWDSoıOıN $ ù SAATCHI, Maurice, “The Strange Death of Modern Advertising”, Financial Times, Haziran 22, 2006, s.17. ù(1(5 %DKDU ³0HOH] %LU İOHWLşLP.DQDOı:HE´ Her Yönüyle Pazarlama İOHWLşLPL İVWDQEXO 0HGLD&DW TO681 1XUKDQ %DEU ³(WNLOHşLP %R\XWX\OD TOSUN, Nurhan Babür, İOHWLşLP 7HPHOOL 0DUND Yönetimi İVWDQEXO %HWD %DVıP g5(1/İ 1XUFDQ %LOLşLP 7HNQRORMLOHUL 7HPHOLQGH +DEHU 0HG\DVıQıQ h5.0(1 0HOLV 7g=*( (OLI ³*HOHFHğLQ gQF 0HFUDVı 0RELO 3D]DUODPD Ekran”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD YANG, Chun