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Dergiler / Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / 2013 / Cilt: 16 - Sayı: 30

IMPACT OF THE SERVICE QUALITY OF TURKISH THERMAL HOTEL ENTERPRISES ON CUSTOMER LOYALTY

Oktay EMIR
Didem PAŞAOĞLU BAŞ
Sayfa
185–202
Yayın Tarihi
2013-12-01
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

The results show that there is a correlation between service dimensions and customer loyalty at moderate level, which suggests that the quality of wellness services offered are influential on building loyalty

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Öz There are numerous studies in the literature emphasizing customer satisfaction and customer loyalty in hospitality sector in general.
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Temel Bulgular & Veri:The questionnaire was administered to 1314 participants.
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Sonuç & Katkı:The results show that there is a correlation between service dimensions and customer loyalty at moderate level, which suggests that the quality of wellness services offered are influential on building loyalty
🔬Tür:Uygulamalı Anket & Alan Araştırması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Anahtar Kelimeler thermal hotels · service quality · loyalty

Özet

Öz There are numerous studies in the literature emphasizing customer satisfaction and customer loyalty in hospitality sector in general. However, the literature on thermal hotels and their quality attributes and loyalty perceptions is scant. This study set out to examine the impact of service quality of Turkish thermal hotel enterprises on customer loyalty. A questionnaire was employed to collect data. The questionnaire was administered to 1314 participants. The data obtained were using correlation and regression analysis. The results show that there is a correlation between service dimensions and customer loyalty at moderate level, which suggests that the quality of wellness services offered are influential on building loyalty

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Bu Makaleye Atıf Yap

EMIR, O., BAŞ, D. P. (2013). IMPACT OF THE SERVICE QUALITY OF TURKISH THERMAL HOTEL ENTERPRISES ON CUSTOMER LOYALTY. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt: 16 - Sayı: 30, 185–202. https://ajindex.com/articles/57534

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Kaynakça (13)

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