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Dergiler / Çağdaş Yerel Yönetimler / 2013 / Cilt: 22 - Sayı: 4

The researchonthe customer-based value assessment of Kars province s brand assets

Faruk BAŞTÜRK
Sebahattin YILDIZ
Sayfa
75–90
Yayın Tarihi
2022-10-11
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

In conclusion, brand assets, specially intangible brand assets should be enhanced and promoted.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Abstract: This study aims to explore to what extent the tangible and nontangible brand assets of Kars province are known, and to determine the strength and the current status of the assets.
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Temel Bulgular & Veri:The method of research is descriptive, and the data were collected via 390 questionnaire forms.
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Sonuç & Katkı:In conclusion, brand assets, specially intangible brand assets should be enhanced and promoted.
🔬Tür:Uygulamalı Anket & Alan Araştırması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Alan Parametreleri

Abstract

Abstract: This study aims to explore to what extent the tangible and nontangible brand assets of Kars province are known, and to determine the strength and the current status of the assets. The method of research is descriptive, and the data were collected via 390 questionnaire forms. The findings of this research have revealed that the tangibles assets are known more than the nontangible; the most well-known tangible brand assets of Kars are Kars Castle and yellow cheese; the most known intangible brand asset is the tradition of minstrelsy. The overall evaluation has showed that all the brand assets of Kars are unique, but inaccessible, esteemed but unrecognized, and in low energy. In conclusion, brand assets, specially intangible brand assets should be enhanced and promoted.

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Bu Makaleye Atıf Yap

BAŞTÜRK, F., YILDIZ, S. (2022). The researchonthe customer-based value assessment of Kars province s brand assets. Çağdaş Yerel Yönetimler, Cilt: 22 - Sayı: 4, 75–90. https://ajindex.com/articles/482733

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