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Dergiler / Addicta: The Turkish Journal on Addictions / 2021 / Cilt: 8 - Sayı: 3

Impact of Sports Betting Advertising on Gambling Behavior: A Systematic Review

Elizabeth KILLICK
Mark D. GRIFFITHS
Sayfa
201–214
Yayın Tarihi
2022-10-11
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Although there has been a recent increase in experimental methodologies examining sports betting marketing, to date, empirical research has been largely limited to self-reported cross-sectional data.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:In the UK and elsewhere, the volume of gambling advertising is increasing, as is the popularity of sports betting.
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Temel Bulgular & Veri:A total of 22 studies were identified and included in the review.
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Sonuç & Katkı:Although there has been a recent increase in experimental methodologies examining sports betting marketing, to date, empirical research has been largely limited to self-reported cross-sectional data.
🔬Tür:Literatür & Derleme Çalışması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Alan Parametreleri

Abstract

In the UK and elsewhere, the volume of gambling advertising is increasing, as is the popularity of sports betting. Through a systematic review, the available literature was synthesized to identify the ways in which sports betting advertising influences sports betting attitudes, intentions, and behaviors. A total of 22 studies were identified and included in the review. Overall, the marketing of sports betting was found to have a positive relationship with sports betting attitudes, intentions, and behaviors. This relationship appears to be the strongest among high-risk problem gamblers. Some marketing strategies elicited greater behavioral responses, for example, direct messages. There was also a difference in preference for the advertised wagering inducements between problem gambling groups. Although there has been a recent increase in experimental methodologies examining sports betting marketing, to date, empirical research has been largely limited to self-reported cross-sectional data.

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Bu Makaleye Atıf Yap

KILLICK, E., GRIFFITHS, M. D. (2022). Impact of Sports Betting Advertising on Gambling Behavior: A Systematic Review. Addicta: The Turkish Journal on Addictions, Cilt: 8 - Sayı: 3, 201–214. https://ajindex.com/articles/428269

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