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Dergiler / Turizm Akademik Dergisi / 2019 / Cilt: 6 - Sayı: 2

Experiential Destination Marketing and Tourist Behavior: A Research on Senior Tourists

EXPERIENTIAL DESTINATION MARKETING AND TOURIST BEHAVIOR: A RESEARCH ON SENIOR TOURISTS

Bilge ÇAVUŞGİL KÖSE
Ayşe AKYOL
Sayfa
271–287
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

The results of structural equation model showed direct and indirect relations between strategic experiential marketing modules, experiential satisfaction and behavioral intentions.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Destination tourism activities and objects, by their very nature, are experience based and have a high potential in terms of experiential marketing’s applicability.
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Temel Bulgular & Veri:In this regard, it has been aimed to adapt strategic experiential marketing modules (sense, feel, act, think and relate) to the destination of Istanbul and to analyze the effect of those components on the satisfaction level and behavioral intentions (loyalty, intention to pay more and negative word of mouth) of senior tourists visiting Istanbul, Turkey.
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Sonuç & Katkı:The results of structural equation model showed direct and indirect relations between strategic experiential marketing modules, experiential satisfaction and behavioral intentions.
🔬Tür:Uygulamalı Anket & Alan Araştırması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Experiential Marketing · Destination Marketing · Senior Tourists

Özet

Destination tourism activities and objects, by their very nature, are experience based and have a high potential in terms of experiential marketing’s applicability. In this regard, it has been aimed to adapt strategic experiential marketing modules (sense, feel, act, think and relate) to the destination of Istanbul and to analyze the effect of those components on the satisfaction level and behavioral intentions (loyalty, intention to pay more and negative word of mouth) of senior tourists visiting Istanbul, Turkey. Data were collected by a self-administrative questionnaire on senior visitors. The results of structural equation model showed direct and indirect relations between strategic experiential marketing modules, experiential satisfaction and behavioral intentions.

Abstract

Destination tourism activities and objects, by their very nature, are experience based and have a high potential in terms of experiential marketing’s applicability. In this regard, it has been aimed to adapt strategic experiential marketing modules (sense, feel, act, think and relate) to the destination of Istanbul and to analyze the effect of those components on the satisfaction level and behavioral intentions (loyalty, intention to pay more and negative word of mouth) of senior tourists visiting Istanbul, Turkey. Data were collected by a self-administrative questionnaire on senior visitors. The results of structural equation model showed direct and indirect relations between strategic experiential marketing modules, experiential satisfaction and behavioral intentions.

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Bu Makaleye Atıf Yap

KÖSE, B. Ç., AKYOL, A. (2019). Experiential Destination Marketing and Tourist Behavior: A Research on Senior Tourists. Turizm Akademik Dergisi, Cilt: 6 - Sayı: 2, 271–287. https://ajindex.com/articles/368662

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Kaynakça (12)

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