KaydedilenlerDerginizi ekleyin

Dergiler / Uluslararası Avrasya Sosyal Bilimler Dergisi / 2019 / Cilt: 10 - Sayı: 37

A RESEARCH ON DETERMINATION OF THE RELATIONSHIPS BETWEEN CONSUMERS'PSYCHOLOGICAL CAPITAL AND RETRO CONSUMPTION

Esra ÖZKAN PİR
Sayfa
753–750
DOI
—
🏛️Bu makalenin bibliyografik verileri ve tam metin bağlantısı DergiPark üzerinden sağlanmıştır.
DergiPark Kaydı ↗
✨

Yapay Zeka Hızlı Bakış & Çıkarımlar

AI Insight
⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

In addition, various demographic variables create some differences in psychological capital and retro consumption.

📌 3 Maddede Bu Makale

🎯
Amaç & Hipotez:The aim of this study is to determine the effects of psychological capital and demographic variables of consumers on retro (nostalgic) consumption.
📊
Temel Bulgular & Veri:In this part of the study, the data collected from consumers by the survey method we reanalyzed using the SPSS 21 package program. 390 consumers were reached in Erzincan and face-to-face survey method was used.
💡
Sonuç & Katkı:In addition, various demographic variables create some differences in psychological capital and retro consumption.
🔬Tür:Uygulamalı Anket & Alan Araştırması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Alan Parametreleri

Özet

The aim of this study is to determine the effects of psychological capital and demographic variables of consumers on retro (nostalgic) consumption. In this respect, in the first part of the study, the literature on psychological capital and retro marketing was conducted. In this part of the study, the data collected from consumers by the survey method we reanalyzed using the SPSS 21 package program. 390 consumers were reached in Erzincan and face-to-face survey method was used. According to the results of the study, psychological resilience, self-efficacy and optimism dimensions of psychological capital sub-dimensions affect retro consumption. As the psychological resilience, self-efficacy and optimism of the consumers increase, the tendency of retro consumption increases. In addition, various demographic variables create some differences in psychological capital and retro consumption.

🔖

Bu Makaleye Atıf Yap

PİR, E. Ö. (2019). A RESEARCH ON DETERMINATION OF THE RELATIONSHIPS BETWEEN CONSUMERS'PSYCHOLOGICAL CAPITAL AND RETRO CONSUMPTION. Uluslararası Avrasya Sosyal Bilimler Dergisi, Cilt: 10 - Sayı: 37, 753–750. https://ajindex.com/articles/337587

📄 Tam Metin PDF Okuyucu

📄

PDF görüntüleyici hazırlanıyor...

Kaynakça (16)

  1. Bandura, A. (1993). Perceived Self-Efficacy in Cognitive Development And Functioning. Educational Psychologist, 28(2), 117-148.
  2. Brown, S. (1999). Retro‐marketing: Yesterday’s tomorrows, today!. Marketing Intelligence& Planning, 17(7), 363–376.
  3. Brown, S. (2013). Retro from the get-go: reactionary reflections on marketing’s yestermania. Journal of Historical Research in Marketing, 5(4), 521-536.
  4. Brown, S., Kozinets, R.V. Ve Sherry J.F. (2003a). “Sell Me the Old, Old Story: Retro marketing Management and the Art of Brand Revival”, Journal of Customer Behaviors, 2(2), ss. 133‐147. Brown, S., Kozinets, R.V. and Sherry, J.F. (2003b). Teaching old brands new tricks: retro- branding and the revival of brand meaning, Journal of Marketing, 67(3), 19-33.
  5. Clemente-Ricolfe, J. ve Enguer-Goslbez, P. (2018). “Exploring the Potential Market for Retro Products: An Empirical Analysis”, Italian Sociological Review, 8 (3): 379-396.
  6. Coutu, D. L., (2002), “How resilience Works?”, Harvard Business Review, 80/5 (May): 46-55.
  7. Çetin, F., Hazır, K., ve Basım, H. N. (2013). Destekleyici Örgüt Kültürü ile Örgütsel Psikolojik Sermaye Etkileşimi: Kontrol Odağının Aracılık Rolü. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 31(1), 31-52.
  8. Çetin, F. ve Basım, N. (2012), Örgütsel Psikolojik Sermaye: Bir Ölçek Uyarlama Çalışması”, Amme İdaresi Dergisi, Cilt 45, Sayı 1, Mart 2012, s.121-137.
  9. Davis, F. (1979), “Yearning for Yesterday: A Sociology of Nostalgia”, Free Press,
  10. New York. Erkuş, A. ve A. Fındıklı, M., (2012), “İş Yaşamında Mutluluk: Psikolojik Sermaye ve İş Çevresinin Etkileri Üzerine Bir Araştırma”, 20. Ulusal Yönetim ve Organizasyon Kongresi Bildiriler Kitabı, Dokuz Eylül Üniversitesi İşletme Fakültesi, Mayıs 2012,
  11. İzmir.
  12. Gallagher, B. (2004), Gerilla Pazarlama ve Markalasma, http://www.marketingturkiye.com/yeni/Soylesiler/Soylesi_Detay.aspx?id=28, Erişim T: 20.03.2009.
  13. Grbosz, M. ve Pointet, J., M. (2015). “The “Retro” Trend in Marketing Communication Strategy of Global Brands”, Journal of Intercultural Management, 7 (3): 119132. Gülay, B. (2015). “Nostalji Markalaşmasında Post-Modern Pazarlama Örneği: Retro Müzik Example of the Post–Modern Nostalgıa in Branding Marketing: Retro Music”, International Journal of SocialSciencesandEducationResearch, 1 (3), 843-852.
  14. Hefferon, K., ve Boniwell, I. (2014).
  15. PositivePsychologyTheory, Researcand Applications. (T. Doğan, Çev.) Ankara:
  16. Nobel Akademik Yayıncılık. Helland, M. R., ve Winston, B. E. (2005). Towards a Deepe