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Dergiler / Kent Akademisi / 2026 / Cilt: 19 Sayı: 2

Yeni Nesil Seyahat Trendleri: “Hibrit Turizm ve İş Tatili Seyahati” Kavramları Üzerine Bir Çalışma

New Generation Travel Trends: A Study on the Concepts of "Hybrid Tourism and Workation"

Meliha Sena Yıldırgan(BEYKENT ÜNİVERSİTESİ)0000-0003-0996-7616
Mehtap Çatıcıoğlu(BEYKENT ÜNİVERSİTESİ)0009-0007-8021-7988
Gül Nihan Güven Yeşildağ(BEYKENT ÜNİVERSİTESİ)0000-0003-1604-0405
Sayfa
1–18
Yayın Tarihi
2026-03-01
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Araştırmanın bulguları, çalışanların uzaktan çalışma imkânlarını daha verimli kullanarak iş ve tatil aktivitelerini birleştirdiklerini ortaya koymaktadır.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Bu araştırmanın amacı, dijital dönüşümün etkisiyle ortaya çıkan hibrit turizm ve iş-tatil seyahati kavramlarını incelemek, bu yeni seyahat eğilimlerinin çalışanların iş-yaşam dengesine etkilerini ve turizm sektörüne katkılarını değerlendirmektir.
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Temel Bulgular & Veri:Ayrıca hibrit turizme dair çeşitli seyahat türleri, dijital göçebelik ve uzaktan çalışma olanakları gibi faktörler üzerine bir değerlendirme yapılmıştır.
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Sonuç & Katkı:Araştırmanın bulguları, çalışanların uzaktan çalışma imkânlarını daha verimli kullanarak iş ve tatil aktivitelerini birleştirdiklerini ortaya koymaktadır.
🔬Tür:Literatür & Derleme Çalışması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Hibrit Turizm · İş Tatili Seyahati · Dijital Göçebe

Özet

Bu araştırmanın amacı, dijital dönüşümün etkisiyle ortaya çıkan hibrit turizm ve iş-tatil seyahati kavramlarını incelemek, bu yeni seyahat eğilimlerinin çalışanların iş-yaşam dengesine etkilerini ve turizm sektörüne katkılarını değerlendirmektir. Hibrit turizm, turizm ile iş hayatının sınırlarının giderek daha fazla belirsizleştiği bir model olarak ele alınmıştır. Araştırmada, hibrit turizm ve iş tatili seyahati kavramları literatür taraması ve mevcut seyahat trendlerinin analizi yoluyla incelenmiştir. Literatürdeki mevcut kuramsal yaklaşımları sentezleyerek bütüncül bir bakış açısı sunan bu kavramsal çalışma, dijital göçebelik olgusunu turizm bağlamında ele almakta ve söz konusu olguyu daha kapsamlı biçimde kavramsallaştırmayı hedeflemektedir. Ayrıca hibrit turizme dair çeşitli seyahat türleri, dijital göçebelik ve uzaktan çalışma olanakları gibi faktörler üzerine bir değerlendirme yapılmıştır. Araştırmanın bulguları, çalışanların uzaktan çalışma imkânlarını daha verimli kullanarak iş ve tatil aktivitelerini birleştirdiklerini ortaya koymaktadır. Ayrıca hibrit turizm modeline bağlı olarak farklı tipolojiler belirlenmiştir: çalışma tatili yapanlar, dijital göçebeler ve profesyonel işlerini seyahat esnasında sürdüren bireyler. Araştırmada, aynı zamanda iş tatili kavramı üç ana modele ayrılarak incelenmiştir: geleneksel iş-tatil, ortak çalışma ve tatil ve inziva temalı iş-tatil. Araştırmanın sonucunda hibrit turizmin, sektörde dönüşüm potansiyeli barındırarak, modern turizm anlayışının geleceğini şekillendiren önemli bir eğilim olarak ön plana çıktığı vurgulanmıştır. Araştırma bulgularına dayalı olarak gelecek araştırmalar için öneriler geliştirilmiştir.

Abstract

The purpose of this study is to examine the concepts of hybrid tourism and work-vacation travel that have emerged with the impact of digital transformation, and to evaluate the effects of these new travel trends on employees' work-life balance and their contributions to the tourism sector. Hybrid tourism has been approached as a model in which the boundaries between tourism and work life are becoming increasingly blurred. In this study, the concepts of hybrid tourism and work-vacation travel were examined through a literature review and analysis of current travel trends. This conceptual study, which synthesizes existing theoretical approaches in the literature to offer a holistic perspective, addresses the phenomenon of digital nomadism in the context of tourism and aims to conceptualize this phenomenon more comprehensively. Additionally, an assessment was conducted on various types of travel related to hybrid tourism, as well as factors such as digital nomadism and remote work opportunities. The findings of the research reveal that employees combine work and vacation activities by using remote working opportunities more efficiently. Furthermore, different typologies have been identified based on the hybrid tourism model: working holidaymakers, digital nomads, and individuals who continue their professional work while traveling. The study also examined the concept of workation by dividing it into three main models: traditional workation, coworkation, and workation retreat. The study concluded that hybrid tourism has emerged as an important trend shaping the future of modern tourism, holding the potential to transform the sector. Recommendations for future research were developed based on the findings of the study.

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Bu Makaleye Atıf Yap

Yıldırgan, M. S., Çatıcıoğlu, M., Yeşildağ, G. N. G. (2026). Yeni Nesil Seyahat Trendleri: “Hibrit Turizm ve İş Tatili Seyahati” Kavramları Üzerine Bir Çalışma. Kent Akademisi, Cilt: 19 Sayı: 2, 1–18. https://doi.org/10.35674/kent.1621695

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