ULUSLARARASI İŞLETMELERİNİN WEB SİTELERİNİN TASARIMINDA KÜLTÜREL BOYUTLARIN ADAPTASYONUNUN ÖNEMİ (ULUSLAR ARASI İŞLETMELERİN WEB SİTELERİNİN İÇERİKLERNE YÖNELİK KÜLTÜREL ANALİZ)

Abstract

Internet has been used for businesses as a strategic means in competition in the nowadays business world. Websites are considered particularly as the faces of the international businesses in transferring the information about them and their services to their customers with different characteristics in different countries. If many details have been designed for the business from the information in the business`s website to the colors used in it in the aspect of cultural dimensions, the easiness of understanding and perceiving has been able to be gotten and in the same time, it has been possible to be able to form an interaction with the customers directly. In this study, the importance of Hofstede`s preparing websites according to the cultural dimensions has been explained and the websites which have adapted the cultural dimensions, have been examined