These factors can be used as a signal for practitioners and Takaful operators in order to avoid unethical practice in dealing with customers.
📌 3 Maddede Bu Makale
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Amaç & Hipotez:This paper discusses contributing factors pertaining to the ethical behaviour of Takaful agents in Malaysia.
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Temel Bulgular & Veri:Perspective of sales, selling pressure and the level of competitiveness are identified as factors, influencing ethical behaviour of Takaful agents.
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Sonuç & Katkı:These factors can be used as a signal for practitioners and Takaful operators in order to avoid unethical practice in dealing with customers.
🔬Tür:Makale
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Takaful Agents · unethical behaviour · Takaful Industry
Abstract
This paper discusses contributing factors pertaining to the ethical behaviour of Takaful agents in Malaysia. Perspective of sales, selling pressure and the level of competitiveness are identified as factors, influencing ethical behaviour of Takaful agents. This study is conducted through focus group and formed a personal interview among branch managers, executives and Takaful agents. It revealed that unethical behaviour is evident among the Takaful agents in meeting the sales target. These factors can be used as a signal for practitioners and Takaful operators in order to avoid unethical practice in dealing with customers.
Aziz, N. A. A., Ghani, A. H. A., Shaari, H. (2016). Issues and Problems in Ethical Practices amongst Takaful Agents. International Review of Management and Marketing, Cilt: 6 Sayı: 4, 21–26. https://ajindex.com/articles/1654386