KaydedilenlerDerginizi ekleyin

Dergiler / Contemporary Issues of Communication / 2024 / Volume: 3 Issue: 2

The Role of Final Delivery in Customer Satisfaction with Online Retail Experience

Simge Keklikçi0000-0002-0746-4065
Murat Seyfi(GAZİOSMANPAŞA UNIVERSITY RESEARCH AND APPLICATION CENTER)0000-0002-7188-235X
Sayfa
—
Yayın Tarihi
2024-09-18
🏛️Bu makalenin bibliyografik verileri ve tam metin bağlantısı DergiPark üzerinden sağlanmıştır.
DergiPark Kaydı ↗
✨

Yapay Zeka Hızlı Bakış & Çıkarımlar

AI Insight
⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

In addition, the partial intermediary effect of the final delivery step was found between the online retail experience and customer satisfaction.

📌 3 Maddede Bu Makale

🎯
Amaç & Hipotez:Online retail has gained an important place in our daily lives.
📊
Temel Bulgular & Veri:In this context, the role of the last delivery step in the relationship between online retail experience and customer satisfaction was examined in there search conducted on consumers aged 18 and older who have online retail experience.
💡
Sonuç & Katkı:In addition, the partial intermediary effect of the final delivery step was found between the online retail experience and customer satisfaction.
🔬Tür:Research Article
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:E-retailing · Customer Satisfaction · Online Shopping

Abstract

Online retail has gained an important place in our daily lives. With the increasing number of consumers in the online retail experience, this concept has also be come widespread in the marketing literature. In this study, the concept of online retail experience was investigated and the relationship between the final delivery step and customer satisfaction was revealed. In this context, the role of the last delivery step in the relationship between online retail experience and customer satisfaction was examined in there search conducted on consumers aged 18 and older who have online retail experience. The results of there search revealed that the online retail experience has a significant positive relationship between customer satisfaction and the final delivery step. In addition, the partial intermediary effect of the final delivery step was found between the online retail experience and customer satisfaction.

🔖

Bu Makaleye Atıf Yap

Keklikçi, S., Seyfi, M. (2024). The Role of Final Delivery in Customer Satisfaction with Online Retail Experience. Contemporary Issues of Communication, Volume: 3 Issue: 2. https://doi.org/10.62425/conicom.1535894

📄 Tam Metin PDF Okuyucu

📄

PDF görüntüleyici hazırlanıyor...

Kaynakça (8)

  1. Agatz, N., Campbell, A. M., Fleischmann, M., & Savelsbergh, M. W. P. (2011). Time slot management in attended home delivery. Transportation Science, 45(3), 435–449. https://doi.org/10.1287/TRSC.1100.0346
  2. Altunışık, R., Sütütemi̇z, N., & Çallı, L. (2010). E-memnuniyeti etkileyen performans kriterlerinin tespiti üzerine bir araştırma (E-perakendecilik örneği). Akademik Bakış Dergisi, 20(1), 1–17.
  3. Anderson, R. E., & Srinivasan, S. S. (2003). E-Satisfaction and e-loyalty: a contingency framework. Psychology and Marketing, 20(2), 123–138. https://doi.org/10.1002/MAR.10063
  4. Avarkan, D. (2018). E-ticarette tersine lojistik faaliyetlerinin müşteri memnuniyetine etkisi. Yüksek Lisans Tezi, Yalova Üniversitesi, Tez No: 498916.
  5. Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182. https://doi.org/10.1037/0022-3514.51.6.1173
  6. Barutçu, S. (2008). Perakendecilik sektöründe teknolojik değişim: e-perakendecilik, e-mağaza bağliliği ve e-mağaza bağliliğini etkileyen faktörler. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 13(1), 317–334.
  7. Bouwman, H., Nikou, S., Molina-Castillo, F.-J., & de Reuver, M. (2018). The impact of digitalization on business models. 7. https://doi.org/10.1108/DPRG-07-2017-0039
  8. Chen, Z., Ling, K., Ying, G., & Meng, T. (2012). Antecedents of online customer satisfaction in China. International Business Management, 168–175.