Dergiler / Uluslararası Güncel Turizm Araştırmaları Dergisi / 2019 / Cilt: 3 Sayı: 2

SWOT-TOWS Analysis of Urla Destination’s Alternative Tourism Development

İge Pırnar(YASAR UNIVERSITY, FACULTY OF BUSINESS ADMINISTRATION)0000-0002-8068-1736
Engin Deniz Eriş(DOKUZ EYLÜL ÜNİVERSİTESİ)0000-0002-0652-3975
Sayfa
235–244
Yayın Tarihi
2019-12-30
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Thus, the suggestions are provided according to the results of the analysis and include grouping the alternative tourism types for synergy and selection of one or two groups according to the SWOT analysis results.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:The first part of the study provides a brief information on Urla district in Izmir, Turkey and briefly emphasizes alternative tourism benefits.
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Temel Bulgular & Veri:A SWOT analysis on Urla’s alternative tourism is derived and included in the final part where appropriate strategies and suggestions which are likely to optimize the strengths and opportunities, to eliminate or strengthen the weaknesses and to handle the threats are developed.
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Sonuç & Katkı:Thus, the suggestions are provided according to the results of the analysis and include grouping the alternative tourism types for synergy and selection of one or two groups according to the SWOT analysis results.
🔬Tür:Araştırma Makalesi
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Alternative Tourism · Urla · SWOT Analysis

Abstract

The first part of the study provides a brief information on Urla district in Izmir, Turkey and briefly emphasizes alternative tourism benefits. The second section focuses on Urla district and the alternative tourism applications of the destination namely; festival tourism, heritage tourism, new-culture tourism, camping tourism, trekking tourism, yacht and sailing tourism, wine tourism, gastronomy tourism, adventure tourism and eco- tourism. A SWOT analysis on Urla’s alternative tourism is derived and included in the final part where appropriate strategies and suggestions which are likely to optimize the strengths and opportunities, to eliminate or strengthen the weaknesses and to handle the threats are developed. Thus, the suggestions are provided according to the results of the analysis and include grouping the alternative tourism types for synergy and selection of one or two groups according to the SWOT analysis results.

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Bu Makaleye Atıf Yap

Pırnar, İ., Kurtural, S., Eriş, E. D. (2019). SWOT-TOWS Analysis of Urla Destination’s Alternative Tourism Development. Uluslararası Güncel Turizm Araştırmaları Dergisi, Cilt: 3 Sayı: 2, 235–244. https://doi.org/10.30625/ijctr.650380

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Kaynakça (36)

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