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Dergiler / PressAcademia Procedia / 2026 / Volume: 7 Issue: 1

A COMPARISON OF EMPLOYEES’ PERCEIVED AND EXPECTED EMPLOYER BRAND ATTRIBUTES: EVIDENCE FROM TURKEY

Hande Sinem Ergun0000-0003-3885-8902
Berivan Tatar0000-0002-0934-3734
Sayfa
—
Yayın Tarihi
2018-09-01
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Conclusion- The study contributes to the comprehension of that using employer branding practices alone is not sufficient and compatibility of attributes with employees’ expectations is essential for employer attractiveness.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Purpose- The concept of employer brand has provided great convenience for creating a sense of “great place to work” in the war for talent in today's business world.
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Temel Bulgular & Veri:Methodology- Data gathered from 300 employees in the banking sector was analyzed through SPSS and factor and reliability analysis and paired sample t-test were used to test hypotheses.
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Sonuç & Katkı:Conclusion- The study contributes to the comprehension of that using employer branding practices alone is not sufficient and compatibility of attributes with employees’ expectations is essential for employer attractiveness.
🔬Tür:Research Article
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Employer brand · employer brand attractiveness · banking industry

Abstract

Purpose- The concept of employer brand has provided great convenience for creating a sense of “great place to work” in the war for talent in today's business world. In particular, employer brand perception meeting the employees’ expectations has a critical prescription for retainment ability of employers. In this context, the aim of the study is to evaluate the congruence of expected and perceived employer brand. Methodology- Data gathered from 300 employees in the banking sector was analyzed through SPSS and factor and reliability analysis and paired sample t-test were used to test hypotheses. Findings- Results indicated that employers mostly provide social and application value and the highest difference occurs between perceptions and expectations of interest and economic value in the banking sector. Conclusion- The study contributes to the comprehension of that using employer branding practices alone is not sufficient and compatibility of attributes with employees’ expectations is essential for employer attractiveness.

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Bu Makaleye Atıf Yap

Ergun, H. S., Tatar, B. (2018). A COMPARISON OF EMPLOYEES’ PERCEIVED AND EXPECTED EMPLOYER BRAND ATTRIBUTES: EVIDENCE FROM TURKEY. PressAcademia Procedia, Volume: 7 Issue: 1. https://doi.org/10.17261/Pressacademia.2018.856

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