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Dergiler / Journal of Management Marketing and Logistics / 2026 / Volume: 5 Issue: 3

THE EFFECT OF INERTIA AND SATISFACTION ON CONSUMER LOYALTY IN ONLINE SHOPPING SITES

Aysel Ercis0000-0002-9835-8574
Tugba Yildiz0000-0003-0260-0555
Fatma Gorgun Deveci0000-0001-8987-2478
Sayfa
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Yayın Tarihi
2018-09-30
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Conclusion- This study reveals the factors affecting inertia and satisfaction in consumers and the moderator effects in making loyalty.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Purpose - This study deals with the effect of the required qualifications of an online shopping sites on consumer inertia and customer satisfaction and loyalty.
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Temel Bulgular & Veri:Upon elimination of incomplete and incorrect questionnaires, 317 questionnaires were included in the evaluation.
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Sonuç & Katkı:Conclusion- This study reveals the factors affecting inertia and satisfaction in consumers and the moderator effects in making loyalty.
🔬Tür:Uygulamalı Anket & Alan Araştırması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Consumer inertia · alternative attraction · customer satisfaction

Abstract

Purpose - This study deals with the effect of the required qualifications of an online shopping sites on consumer inertia and customer satisfaction and loyalty. Methodology- As a method of research, the convenience sampling method was preferred and face-to-face questionnaires were applied. Upon elimination of incomplete and incorrect questionnaires, 317 questionnaires were included in the evaluation. Findings- According to the results of the study, the adaptation, transaction ease and engagement which are dimensions of a website's required qualifications are effective on consumer inertia. On another note, adaptation, interaction, commitment, transaction ease and engagement are dimension which have an impact on customer satisfaction. While alternative attraction has a moderator role in the relationship between consumer inertia and loyalty, positive word-of-mouth has not been proven to have a moderating effect in the relationship between customer satisfaction and loyalty. Conclusion- This study reveals the factors affecting inertia and satisfaction in consumers and the moderator effects in making loyalty.

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Bu Makaleye Atıf Yap

Ercis, A., Yildiz, T., Deveci, F. G. (2018). THE EFFECT OF INERTIA AND SATISFACTION ON CONSUMER LOYALTY IN ONLINE SHOPPING SITES. Journal of Management Marketing and Logistics, Volume: 5 Issue: 3. https://ajindex.com/articles/1592962

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