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Dergiler / İzlek Akademik Dergi / 2025 / Cilt: 8 Sayı: 2

Yapay Zeka Destekli Afiş Tasarımında Estetik Karar Alma Süreçleri ve Analizi

Aesthetic Decision-Making Processes and Analysis in Artificial Intelligence-Supported Poster Design

Abdulkadir Özdemir(HİTİT ÜNİVERSİTESİ)0000-0002-3337-4274
Mustafa Günay(İSTANBUL GELİŞİM ÜNİVERSİTESİ, İSTANBUL GELİŞİM MESLEK YÜKSEKOKULU)0000-0002-9286-6500
Sayfa
16–32
Yayın Tarihi
2025-12-26
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Yapay Zeka Hızlı Bakış & Çıkarımlar

AI Insight
⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

İnsan tasarımcıların bağlamsal anlayış, kültürel kodlama ve duygusal derinlik açısından üstünlük gösterdiği, yapay zeka sistemlerinin ise veri tabanlı optimizasyon ve hız konularında avantajlı olduğu tespit edilmiştir.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Grafik tasarım alanında yapay zeka teknolojilerinin hızla yaygınlaşması, geleneksel estetik karar alma mekanizmalarında dönüşümlere yol açmaktadır.
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Temel Bulgular & Veri:Bu çalışma, afiş tasarımında insan tasarımcıların ve yapay zeka sistemlerinin estetik tercihlerini karşılaştırmalı olarak incelemektedir.
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Sonuç & Katkı:İnsan tasarımcıların bağlamsal anlayış, kültürel kodlama ve duygusal derinlik açısından üstünlük gösterdiği, yapay zeka sistemlerinin ise veri tabanlı optimizasyon ve hız konularında avantajlı olduğu tespit edilmiştir.
🔬Tür:Literatür & Derleme Çalışması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Yapay Zeka · Afiş Tasarımı · Estetik Karar Verme

Özet

Grafik tasarım alanında yapay zeka teknolojilerinin hızla yaygınlaşması, geleneksel estetik karar alma mekanizmalarında dönüşümlere yol açmaktadır. Bu çalışma, afiş tasarımında insan tasarımcıların ve yapay zeka sistemlerinin estetik tercihlerini karşılaştırmalı olarak incelemektedir. Literatür taraması yöntemiyle gerçekleştirilen araştırmada, renk uyumu, tipografi seçimi, kompozisyon dengesi ve görsel hiyerarşi gibi temel estetik unsurlar ele alınmıştır. İnsan tasarımcıların bağlamsal anlayış, kültürel kodlama ve duygusal derinlik açısından üstünlük gösterdiği, yapay zeka sistemlerinin ise veri tabanlı optimizasyon ve hız konularında avantajlı olduğu tespit edilmiştir. Hibrit yaklaşımların her iki tarafın güçlü yönlerini birleştirme potansiyeli taşıdığı görülmüştür. Çalışma bulguları, tasarım eğitimi müfredatlarının güncellenmesi ve yapay zeka okuryazarlığının geliştirilmesi gerekliliğini ortaya koymaktadır.

Abstract

The rapid spread of artificial intelligence technologies in the field of graphic design is leading to transformations in traditional aesthetic decision-making mechanisms. This study comparatively examines the aesthetic preferences of human designers and artificial intelligence systems in poster design. In the research conducted using the literature review method, fundamental aesthetic elements such as color harmony, typography selection, compositional balance, and visual hierarchy were addressed. It was determined that human designers demonstrate superiority in terms of contextual understanding, cultural coding, and emotional depth, while artificial intelligence systems have advantages in data-driven optimization and speed. Hybrid approaches were found to have the potential to combine the strengths of both sides. The findings of the study reveal the necessity of updating design education curricula and developing artificial intelligence literacy.

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Bu Makaleye Atıf Yap

Özdemir, A., Günay, M. (2025). Yapay Zeka Destekli Afiş Tasarımında Estetik Karar Alma Süreçleri ve Analizi. İzlek Akademik Dergi, Cilt: 8 Sayı: 2, 16–32. https://doi.org/10.53804/izlek.1840227

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