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Dergiler / Uluslararası Ekonomi Siyaset İnsan ve Toplum Bilimleri Dergisi / 2024 / Cilt: 7 Sayı: 4

Nöropazarlama: 2013–2022 Bibliyometrik Analizi

Neuromarketing: Bibliometric Analysis 2013–2022

Şevval Karabağ(GALATASARAY UNIVERSITY)0009-0005-0269-7336
Nevin Karabıyık Yerden(MARMARA ÜNİVERSİTESİ)0000-0003-1114-2672
Sayfa
364–372
Yayın Tarihi
2024-10-15
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Likewise, the most popular journal for neuromarketing article is Frontiers in Psychology.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Neuromarketing is a marketing method by finding its use in the field of neurology, which is neuroscience, and adapting this method into marketing has become a topic of growing interest for both businesses and researchers.
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Temel Bulgular & Veri:The results are restricted by English language, 2013 and 2022 time period and type of the documents are article.
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Sonuç & Katkı:Likewise, the most popular journal for neuromarketing article is Frontiers in Psychology.
🔬Tür:Araştırma Makalesi
📍Kapsam:2013 Verileri
⚙️Değişkenler:Nöropazarlama · Pazarlama · Pazarlama Araştırması

Özet

Neuromarketing is a marketing method by finding its use in the field of neurology, which is neuroscience, and adapting this method into marketing has become a topic of growing interest for both businesses and researchers. The aim of the paper within this framework İS to analyze articles published on neuromarketing on the Web of Science (WOS) site. This study aims to examine the trends in literature related to the field of neuromarketing. The results are restricted by English language, 2013 and 2022 time period and type of the documents are article. The study uses filters to conduct a descriptive analysis of 165 papers on neuromarketing, looking at the year of publication, the author's name, the journal with the most published research, nation analysis of publications, keywords, related fields, and citation frequency. The results show that Europe is at the forefront of the field. The country which heavily involved in neuromarketing research is Switzerland. Regarding the analysed articles the most used keywords are, other than neuromarketing, brain, attention and responses. Likewise, the most popular journal for neuromarketing article is Frontiers in Psychology.

Abstract

Neuromarketing is a marketing method by finding its use in the field of neurology, which is neuroscience, and adapting this method into marketing has become a topic of growing interest for both businesses and researchers. The aim of the paper within this framework İS to analyze articles published on neuromarketing on the Web of Science (WOS) site. This study aims to examine the trends in literature related to the field of neuromarketing. The results are restricted by English language, 2013 and 2022 time period and type of the documents are article. The study uses filters to conduct a descriptive analysis of 165 papers on neuromarketing, looking at the year of publication, the author's name, the journal with the most published research, nation analysis of publications, keywords, related fields, and citation frequency. The results show that Europe is at the forefront of the field. The country which heavily involved in neuromarketing research is Switzerland. Regarding the analysed articles the most used keywords are, other than neuromarketing, brain, attention and responses. Likewise, the most popular journal for neuromarketing article is Frontiers in Psychology.

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Bu Makaleye Atıf Yap

Karabağ, Ş., Yerden, N. K. (2024). Nöropazarlama: 2013–2022 Bibliyometrik Analizi. Uluslararası Ekonomi Siyaset İnsan ve Toplum Bilimleri Dergisi, Cilt: 7 Sayı: 4, 364–372. https://doi.org/10.59445/ijephss.1265323

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Kaynakça (18)

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  17. Cherubino, P., Trettel, A., Mancini, M., Rossi, D., Modica, E., Di Flumeri, G.,. Martinez-Levy, A. (2019). Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future. Computational Intelligence and Neuroscience, 41.
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