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Dergiler / Turkish Journal of Fashion Design and Management / 2026 / Cilt: 8 Sayı: 2

Circular Economy: Exploring the Adoption of Second-Hand Items on Peer-to-Peer E-Commerce Platforms in Nigeria

Afeez Siyanbola(Olabisi Onabanjo University)0000-0001-7168-7397
Peter Oluwagbenga Odewole(Olabisi Onabanjo University)0000-0002-0977-2993
Evelyn Omotunde Adepeko(Federal University of Education Ondo)0009-0003-2694-6136
Adedola Adeyemi(Olabisi Onabanjo University)0000-0001-8376-3932
Sayfa
113–132
Yayın Tarihi
2026-09-30
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

The study underscores the untapped potential of P2P e-commerce in Nigeria as a catalyst for sustainable consumption and waste reduction.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:The rising global emphasis on sustainability has brought the circular economy model into sharp focus, promoting reuse, recycling, and resource regeneration to reduce waste and environmental harm.
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Temel Bulgular & Veri:This study investigates the adoption of second-hand items on peer-to-peer (P2P) e-commerce platforms in Nigeria as a means of entrenching circular economy practices.
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Sonuç & Katkı:The study underscores the untapped potential of P2P e-commerce in Nigeria as a catalyst for sustainable consumption and waste reduction.
🔬Tür:Uygulamalı Anket & Alan Araştırması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Circular economy · Recommerce · Second-hand items

Özet

The rising global emphasis on sustainability has brought the circular economy model into sharp focus, promoting reuse, recycling, and resource regeneration to reduce waste and environmental harm. This study investigates the adoption of second-hand items on peer-to-peer (P2P) e-commerce platforms in Nigeria as a means of entrenching circular economy practices. Specifically, it explores demographic influences and consumer motivations shaping recommerce, a growing trend of reselling pre-loved items online. Using a quantitative approach, data were collected from 500 respondents via structured questionnaires. Descriptive and inferential statistics, including chi-square tests, were employed to analyze the relationship between demographic variables and second-hand item adoption, and to determine whether factors such as environmental awareness, perceived value, trust, and social reasons significantly influence adoption decisions. The findings offer practical insights for e-commerce platform designers, policymakers, and sustainability advocates. By targeting key demographic groups and emphasizing platform-wide values such as affordability, trust, and eco-consciousness, recommerce platforms in Nigeria can scale adoption and contribute meaningfully to circular economy goals. The study underscores the untapped potential of P2P e-commerce in Nigeria as a catalyst for sustainable consumption and waste reduction.

Abstract

The rising global emphasis on sustainability has brought the circular economy model into sharp focus, promoting reuse, recycling, and resource regeneration to reduce waste and environmental harm. This study investigates the adoption of second-hand items on peer-to-peer (P2P) e-commerce platforms in Nigeria as a means of entrenching circular economy practices. Specifically, it explores demographic influences and consumer motivations shaping recommerce, a growing trend of reselling pre-loved items online. Using a quantitative approach, data were collected from 500 respondents via structured questionnaires. Descriptive and inferential statistics, including chi-square tests, were employed to analyze the relationship between demographic variables and second-hand item adoption, and to determine whether factors such as environmental awareness, perceived value, trust, and social reasons significantly influence adoption decisions. The findings offer practical insights for e-commerce platform designers, policymakers, and sustainability advocates. By targeting key demographic groups and emphasizing platform-wide values such as affordability, trust, and eco-consciousness, recommerce platforms in Nigeria can scale adoption and contribute meaningfully to circular economy goals. The study underscores the untapped potential of P2P e-commerce in Nigeria as a catalyst for sustainable consumption and waste reduction.

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Bu Makaleye Atıf Yap

Siyanbola, A., Odewole, P. O., Adepeko, E. O., Adeyemi, A. (2026). Circular Economy: Exploring the Adoption of Second-Hand Items on Peer-to-Peer E-Commerce Platforms in Nigeria. Turkish Journal of Fashion Design and Management, Cilt: 8 Sayı: 2, 113–132. https://doi.org/10.54976/tjfdm.1732222

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Kaynakça (25)

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