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Dergiler / NATURENGS / 2026 / Volume: 5 Issue: 1

Desıgnıng AHP Based Decısıon Support System: E-Commerce Sıte Selectıon

Fatih Topaloğlu(MALATYA TURGUT ÖZAL ÜNİVERSİTESİ)0000-0002-2089-5214
Esra Bozbay Korkmaz(MALATYA TURGUT ÖZAL ÜNİVERSİTESİ)0009-0004-5158-3442
Sayfa
—
Yayın Tarihi
2024-06-29
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Yapay Zeka Hızlı Bakış & Çıkarımlar

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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

It has been observed that technical features and user-friendly features are more decisive on the basis of main criteria, and on the basis of sub-criteria, users care about the page opening quickly, having an SSL certificate, the website being responsive and having an application option.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Today, commercial companies can compete with their rivals by creating useful and reliable e-commerce sites and adapting to online platforms.
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Temel Bulgular & Veri:For this purpose, 4 e-commerce sites with high demand from users and high site traffic were analyzed based on 5 main criteria and 27 sub-criteria obtained through literature review and determined by experts.
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Sonuç & Katkı:It has been observed that technical features and user-friendly features are more decisive on the basis of main criteria, and on the basis of sub-criteria, users care about the page opening quickly, having an SSL certificate, the website being responsive and having an application option.
🔬Tür:Literatür & Derleme Çalışması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Analytical Hierarchy Process (AHP) · E-Commerce Site · Decision Support System

Abstract

Today, commercial companies can compete with their rivals by creating useful and reliable e-commerce sites and adapting to online platforms. E-commerce sites are preferred to the extent that they are designed to respond to user needs and demands. In the study, a decision support system based on Analytical Hierarchy Process (AHP), one of the multi-criteria decision making (MCDM) methods, was designed to select the best e-commerce site according to user preferences. For this purpose, 4 e-commerce sites with high demand from users and high site traffic were analyzed based on 5 main criteria and 27 sub-criteria obtained through literature review and determined by experts. As a result of the evaluation made with the designed decision support system, the preference rankings of alternative e-commerce sites were found. As a result of the study, EC1 site was determined as the optimum e-commerce site. It has been observed that technical features and user-friendly features are more decisive on the basis of main criteria, and on the basis of sub-criteria, users care about the page opening quickly, having an SSL certificate, the website being responsive and having an application option.

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Bu Makaleye Atıf Yap

Topaloğlu, F., Korkmaz, E. B. (2024). Desıgnıng AHP Based Decısıon Support System: E-Commerce Sıte Selectıon. NATURENGS, Volume: 5 Issue: 1. https://doi.org/10.46572/naturengs.1478408

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