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Dergiler / İstanbul Ticaret Üniversitesi Girişimcilik Dergisi / 2021 / Cilt: 5 Sayı: 10

PLANNING THE BUSINESS MODEL BY DESIGN THINKING: A RESEARCH ON START-UPS

Talha Karadayı(ISTANBUL COMMERCE UNIVERSITY)0000-0003-0608-2898
Selim Yazıcı(ISTANBUL UNIVERSITY)0000-0001-7953-2496
Sayfa
75–95
Yayın Tarihi
2021-12-24
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

As a result; It was made out that entrepreneurs were highly Design Thinker individuals, they think design-oriented in their "value proposition" about their ventures, thus minimizing time-money costs.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Business Model approach refers to the whole of an enterprise.
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Temel Bulgular & Veri:The data obtained from 13 interviews of approximately 1 hour per participant were analysed using the MAXQDA software program and expert opinions.
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Sonuç & Katkı:As a result; It was made out that entrepreneurs were highly Design Thinker individuals, they think design-oriented in their "value proposition" about their ventures, thus minimizing time-money costs.
🔬Tür:Modelleme & Sayısal Simülasyon
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Entrepreneurship · Business Model · Business Model Innovation

Özet

Business Model approach refers to the whole of an enterprise. The issue of how the Design Thinking Approach (which suggests a people-oriented approach to each problem, from the entrepreneur problems to daily problems) will have consequences on Business Model Innovation is a remarkable research topic. In this article, in the process of creating or innovating their business models, the design-centred thinking level, the contribution of the business model to the building blocks, and the aspects that entrepreneurs benefit were investigated. In this research which is based on the experiences of entrepreneurs, startups were contacted, and semi-structured interviews designed by taking expert opinions were applied to entrepreneurs. The data obtained from 13 interviews of approximately 1 hour per participant were analysed using the MAXQDA software program and expert opinions. As a result; It was made out that entrepreneurs were highly Design Thinker individuals, they think design-oriented in their "value proposition" about their ventures, thus minimizing time-money costs.

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Bu Makaleye Atıf Yap

Karadayı, T., Yazıcı, S. (2021). PLANNING THE BUSINESS MODEL BY DESIGN THINKING: A RESEARCH ON START-UPS. İstanbul Ticaret Üniversitesi Girişimcilik Dergisi, Cilt: 5 Sayı: 10, 75–95. https://ajindex.com/articles/1502066

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