KaydedilenlerDerginizi ekleyin

Dergiler / İstanbul Ticaret Üniversitesi Girişimcilik Dergisi / 2025 / Cilt: 8 Sayı: 18

Tüketici Çevre Dostu Tutumun Yeşil Satın Alma ve Algılanan Etkinlik Bağlamında İncelenmesi

Investigation of Consumer Environmentally Friendly Attitude in the Context of Green Purchasing and Perceived Effectiveness

Çağatay Coşkun(ÖZYEĞİN ÜNİVERSİTESİ, HAVACILIK VE UZAY BİLİMLERİ FAKÜLTESİ)0000-0002-5421-9644
Ebru Demirci(İSTANBUL ÜNİVERSİTESİ, ULAŞTIRMA VE LOJİSTİK FAKÜLTESİ)0000-0002-1724-2925
Sayfa
95–113
Yayın Tarihi
2025-09-30
🏛️Bu makalenin bibliyografik verileri ve tam metin bağlantısı DergiPark üzerinden sağlanmıştır.
DergiPark Kaydı ↗
✨

Yapay Zeka Hızlı Bakış & Çıkarımlar

AI Insight
⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Buna göre tüketicilere yönelik pek çok ürün sürdürülebilirlik göstergesi geliştirilmiştir, ancak tüketicilerin yeşil satın almada hangi göstergeye daha fazla değer verdikleri araştırmanın ana çıkış noktasını oluşturmaktadır.

📌 3 Maddede Bu Makale

🎯
Amaç & Hipotez:Yeşil satın alma, toplumun çevre üzerindeki etkisini azaltan sürdürülebilir tüketimin önemli bir parçasıdır.
📊
Temel Bulgular & Veri:Anket yöntemi ile 396 kişilik veri setine ulaşılmıştır.
💡
Sonuç & Katkı:Buna göre tüketicilere yönelik pek çok ürün sürdürülebilirlik göstergesi geliştirilmiştir, ancak tüketicilerin yeşil satın almada hangi göstergeye daha fazla değer verdikleri araştırmanın ana çıkış noktasını oluşturmaktadır.
🔬Tür:Uygulamalı Anket & Alan Araştırması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:çevresel kaygı · algılanan tüketici etkinliği · yeşil satın alma

Özet

Yeşil satın alma, toplumun çevre üzerindeki etkisini azaltan sürdürülebilir tüketimin önemli bir parçasıdır. Çalışma, tüketicilerin ürünlerin hangi sürdürülebilirlik özelliklerine öncelik verdiğini ve tüketicilerin ödeme istekliliğini nasıl yönlendirdiğini analiz etmeyi amaçlamaktadır. Anket yöntemi ile 396 kişilik veri setine ulaşılmıştır. Veriler t testi ve ANOVA aracılığıyla analiz edilmiştir. Analiz sonucunda, algılanan tüketici etkinliğinin tüketicilerin gelirlerine göre anlamlı bir farklılık gösterdiği elde edilmiştir. Tüketim davranışı firmaların iş yapma biçimlerinin şekillendirilmesinde önemli rol oynamaktadır bu yüzden tüketiciler sürdürülebilir kalkınmanın kritik sağlayıcıları olarak kabul edilmektedir. Buna göre tüketicilere yönelik pek çok ürün sürdürülebilirlik göstergesi geliştirilmiştir, ancak tüketicilerin yeşil satın almada hangi göstergeye daha fazla değer verdikleri araştırmanın ana çıkış noktasını oluşturmaktadır.

Abstract

Green purchasing is an important part of sustainable consumption that reduces the impact of society on the environment. The study aims to analyze which sustainability features consumers prioritize for products and how they direct consumers' willingness to pay. A dataset of 396 people was reached through the survey method. The data was analyzed through t-test and ANOVA. As a result of the analysis, it was found that perceived consumer efficiency showed a significant difference according to consumers' income. Consumption behavior plays an important role in shaping the way companies do business, so consumers are considered critical providers of sustainable development. Accordingly, many product sustainability indicators have been developed for consumers, but the main starting point of the research is which indicator consumers value more in green purchasing.

🔖

Bu Makaleye Atıf Yap

Coşkun, Ç., Demirci, E. (2025). Tüketici Çevre Dostu Tutumun Yeşil Satın Alma ve Algılanan Etkinlik Bağlamında İncelenmesi. İstanbul Ticaret Üniversitesi Girişimcilik Dergisi, Cilt: 8 Sayı: 18, 95–113. https://doi.org/10.55830/tje.1625817

📄 Tam Metin PDF Okuyucu

📄

PDF görüntüleyici hazırlanıyor...

Kaynakça (47)

  1. Al-Otoum, F.J. & Nimri, R.S. (2015). Antecedents of Environmental Buying Behavior: Case of the Jordanian Market. Int. J. Bus. Manag, 10, 240–250.
  2. Alzubaidi, H., Slade, E. L., & Dwivedi, Y. K. (2020). Examining antecedents of consumers' pro-environmental behaviours: TPB extended with materialism and innovativeness. Journal of Business Research, 122, 685–699.
  3. Amenuvor, F. E., Owusu-Antwi, K., Bae, S. C., Shin, S. K. S., & Basilisco, R. (2019). Green purchase behavior: the predictive roles of consumer self-determination, perceived customer effectiveness and perceived price. International Journal of Scientific Research and Management, 7(10), 1395-1411.
  4. Amoako, G. K., Dzogbenuku, R. K., & Abubakari, A. (2020). Do green knowledge and attitude influence the youth's green purchasing? Theory of planned behavior. International Journal of Productivity and Performance Management, 69(8), 1609-1626.
  5. Bojkovska, K., Dojhinovski, T., Jankulovski, N., Joshevska, E., & Najdovski, B. (2016). Contemporary approaches for consumer segmentation according to the level of ecological responsibility: The case of the Republic of Macedonia. Food Environ. Saf. XV, 155–164.
  6. Brown, J. D. (2002). The Cronbach alpha reliability estimate. JALT Testing & Evaluation SIG Newsletter, 6(1).
  7. Chan,T. S. (1996). Concerns for Environmental Issues and Consumer Purchase Preferences: A Two-Country study. Journal of International Consumer Marketing, 9: 43-55.
  8. Chekima,B., Wafa, S. A. W. S. K., Igau, O. A., Chekima, S., & Sondoh Jr, S. L. (2016). Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing?. Journal of cleaner production, 112, 3436-3450.
  9. Deral, D., & Ventura, K. (2025). Çevresel Kaygı İle Yeşil Algılanan Değerin Yeşil Satın Alma Niyeti Üzerindeki Etkisi: Elektrikli Otomobil Sektörü. Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 26(1), 32-49.
  10. Diagourtas, G., Kounetas, K. E., & Simaki, V. (2022). Consumer attitudes and sociodemographic profiles in purchasing organic food products: evidence from a Greek and Swedish survey. British food journal, 125(7), 2407-2423.
  11. Do Paco, A. M. F., Raposo, M. L. B., ve L. F., Walter. (2009). Identifying the green consumer: A segmentation study. Journal of Targeting, Measurement and Analysis for Marketing, 17 (1): 17-25.
  12. Dunlap,R.E.; Van Liere, K.D. (1978). The new environmental paradigm a proposed measuring instrument and preliminary results. J. Environ. Educ. 9, 10–19.
  13. Duong,C. D., Doan, X. H., Vu, D. M., Ha, N. T., & Dam, K. V. (2022). The role of perceived environmental responsibility and environmental concern on shaping green purchase intention. Vision, 09722629221092117.
  14. Fontes, E., Moreira, A. C., & Carlos, V. (2021). The influence of ecological concern on green purchase behavior. Management & Marketing, 16(3).
  15. Goriparthi, R. K., & Tallapally, M. (2017). Consumers' attitude in green purchasing. FIIB Business review, 6(1), 34-44.
  16. Gu, Y., Ho, K. C., Yan, C., & Gozgor, G. (2021). Public environmental concern, CEO turnover, and green investment: Evidence from a quasi-natural experiment in China. Energy Economics, 100, 105379.
  17. Hameed, I., Hyder, Z., Imran, M., & Shafiq, K. (2021). Greenwash and green purchase behavior: An environmentally sustainable perspective. Environment, Development and Sustainability, 1-22.
  18. Hanss, D., & Doran, R. (2020). Perceived consumer effectiveness. Responsible consumption and production, 535-544.
  19. Hazaea, S. A., Al-Matari, E. M., Zedan, K., Khatib, S. F., Zhu, J., & Al Amosh, H. (2022). Green purchasing: Past, present and future. Sustainability, 14(9), 5008.
  20. Hoffmann,R., Muttarak, R., Peisker, J., & Stanig, P. (2022). Climate change experiences raise environmental concerns and promote Green voting. Nature Climate Change, 12(2), 148-155.
  21. Hojnik, J. Ruzzier, M. Konečnik Ruzzier, M. (2019). Transition towards Sustainability: Adoption of Eco-Products among Consumers. Sustainability, 11, 4308.
  22. Hussain, S., & Huang, J. (2022). The impact of cultural values on green purchase intentions through ecological awareness and perceived consumer effectiveness: An empirical investigation. Frontiers in Environmental Science, 10, 985200. ICOM, Information and Communication. (2008) Environmental leader. Older Demographics Biggest Users of Green Products, http://www.environmentalleader.com/2008/09/06/older-demographicsbiggest-users-of-green-products, 15 Mayıs 2025 tarihinde erişildi.
  23. Irianto, H. (2015). Consumers’ Attitude and Intention towards Organic Food Purchase: An Extension of Theory of Planned Behavior in Gender Perspective International Journal of Management. Econ. Soc. Sci. 4, 17.
  24. Junaedi, S. (2012). The Role of Income Level in Green Consumer Behavior: Multigroup Structural Equation Model Analysis. In Proceedings of the 2012 International Conference on Business and Management, Phuket, Thailand, 12 September 2012.
  25. Kaufmann, H. R., Panni, M. F. A. K., & Orphanidou, Y. (2012). Factors affecting consumers' green purchasing behaviour: An integrated conceptual framework. Amfiteatru Economic Journal, 14(31), 50-69.
  26. Kim, N., & Lee, K. (2023). Environmental consciousness, purchase intention, and actual purchase behavior of eco-friendly products: The moderating impact of situational context. International Journal of Environmental Research and Public Health, 20(7), 5312.
  27. Kim, Y., ve Choi, S. M. (2005). Antecedents of green purchase behavior: An examination of collectivism, environmental concern, and PCE. Advances in Consumer Research, 32: 592-599.
  28. Koşar, A., (2021). Sağlık Bilinci Ve Çevresel Kaygının Organik Gıda Satın Alma Niyetine Etkisi: Organik Gıda Bilgisinin Aracı Rolü. 25. Pazarlama Kongresi, Ankara Üniversitesi Siyasal Bilgiler Fakültesi İşletme Bölümü, Ankara, 30 Haziran-2 Temmuz.
  29. Kumar, N., Garg, P., & Singh, S. (2022). Pro-environmental purchase intention towards eco-friendly apparel: Augmenting the theory of planned behavior with perceived consumer effectiveness and environmental concern. Journal of Global Fashion Marketing, 13(2), 134-150.
  30. Lee, Y. K., Kim, M. S., Katz-Gerro, T., & Kim, Y. (2019). Personal values, perceived consumer effectiveness and demographic effects on green purchasing behavior of Korean consumers. Environmental Engineering & Management Journal (EEMJ), 18(2).
  31. Li, H., Haq, I. U., Nadeem, H., Albasher, G., Alqatani, W., Nawaz, A., & Hameed, J. (2020). How environmental awareness relates to green purchase intentions can affect brand evangelism? Altruism and environmental consciousness as mediators. Revista Argentina de clinica psicologica, 29(5), 811-825.
  32. Liao, C., Zhan, X., & Huang, Y. (2023). Understanding the effect of proactive personality and perceived consumer effectiveness on low-carbon travel intention. Heliyon, 9(9).
  33. Moser, A. K. (2015). Thinking green, buying green? Drivers of pro-environmental purchasing behavior. Journal of consumer marketing, 32(3), 167-175.
  34. Nguyen, N., & Pervan, S. (2020). Retailer corporate social responsibility and consumer citizenship behavior: The mediating roles of perceived consumer effectiveness and consumer trust. Journal of Retailing and Consumer Services, 55, 102082.
  35. Ogiemwonyi, O., Alam, M. N., Alshareef, R., Alsolamy, M., Azizan, N. A., & Mat, N. (2023). Environmental factors affecting green purchase behaviors of the consumers: Mediating role of environmental attitude. Cleaner Environmental Systems, 10, 100130.
  36. Onurlubaş, E., & Çakirlar, H. (2025). Çevresel Kaygi Ve Çevreciliğin Yeşil Ürün Satin Alma Niyeti Üzerindeki Etkisi: Kadin Tüketiciler Üzerine Bir Araştirma. The Journal of Academic Social Science, 164(164), 178-192.
  37. Patel, J., Modi, A., & Paul, J. (2017). Pro-environmental behavior and socio-demographic factors in an emerging market. Asian Journal of Business Ethics, 6, 189-214.
  38. Purwanda, E., & Achmad, W. (2022). Environmental concerns in the framework of general sustainable development and tourism sustainability. Journal of Environmental Management & Tourism, 13(7), 1911-1917.
  39. Roberts, J. A., ve Bacon, D. R. (1997). Exploring the subtle relationships between environmental concern and ecologically conscious consumer behavior. Journal of Business Research, 40 (1): 79-89.
  40. Saari, U. A., Damberg, S., Frömbling, L., & Ringle, C. M. (2021). Sustainable consumption behavior of Europeans: The influence of environmental knowledge and risk perception on environmental concern and behavioral intention. Ecological Economics, 189, 107155.
  41. Sharma, A. P. (2021). Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda. International Journal of Consumer Studies, 45(6), 1217-1238.
  42. Straughan, R. D. & Roberts, J.A. (1999). “Environmental Segmentation Alternatives: A Look At Green Consumer Behavior In The New Millennium”, Journal of Consumer Marketing, 16(6), ss.558-575.
  43. Testa, F., Pretner, G., Iovino, R., Bianchi, G., Tessitore, S., & Iraldo, F. (2021). Drivers to green consumption: A systematic review. Environment, development and sustainability, 23, 4826-4880.
  44. Wang, E. S. T., & Chu, Y. H. (2021). How social norms affect consumer intention to purchase certified functional foods: The mediating role of perceived effectiveness and attitude. Foods, 10(6), 1151.
  45. Witek, L., & Kuźniar, W. (2020). Green purchase behavior: The effectiveness of sociodemographic variables for explaining green purchases in emerging market. Sustainability, 13(1), 209.
  46. Yue, B., Sheng, G., She, S., & Xu, J. (2020). Impact of consumer environmental responsibility on green consumption behavior in China: The role of environmental concern and price sensitivity. Sustainability, 12(5), 2074.
  47. Zhang, X., & Dong, F. (2020). Why do consumers make green purchase decisions? Insights from a systematic review. International journal of environmental research and public health, 17(18), 6607.