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ETİK TÜKETİCİYE İLİŞKİN YAYINLARIN VOSVİEWER İLE BİBLİYOMETRİK ANALİZİ

BIBLIOMEYRIC ANALYSIS OF PUBLICATIONS ON ETHICAL CONSUMERS USING VOSVIEWER

Sıla Avgan(Bursa Uludağ Üniversitesi)0000-0003-2093-8074
Sayfa
91–114
Yayın Tarihi
2026-05-31
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Bulgular, ilgili konudaki ilk yayının 1993’te, ilk atfın ise 1994’te gerçekleştiğini göstermektedir.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Bu çalışma, Web of Science veri tabanında 1993–2025 yılları arasında etik tüketici konusuna ilişkin yayımlanan 199 akademik çalışmayı bibliyometrik yöntemlerle analiz etmeyi amaçlamaktadır. 03.08.2025 tarihinde “All Fields” tarama seçeneği kullanılarak “ethical consumer/etik tüketici” anahtar sözcükleriyle elde edilen veriler VOSviewer 1.6.20 yazılımı aracılığıyla değerlendirilmiştir.
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Temel Bulgular & Veri:Bulgular, ilgili konudaki ilk yayının 1993’te, ilk atfın ise 1994’te gerçekleştiğini göstermektedir.
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Sonuç & Katkı:Sonuç olarak, bu çalışmanın etik tüketici literatürünü sistematik biçimde haritalandırarak mevcut araştırma eğilimlerini ortaya koyması, ilişkili alanları görünür kılması ve gelecekte yapılacak çalışmalar için potansiyel araştırma konularını belirlemeye katkı sağlaması beklenmektedir.
🔬Tür:Literatür & Derleme Çalışması
📍Kapsam:2025 Verileri
⚙️Değişkenler:etik tüketici · etik tüketim · tüketici davranışı

Özet

Bu çalışma, Web of Science veri tabanında 1993–2025 yılları arasında etik tüketici konusuna ilişkin yayımlanan 199 akademik çalışmayı bibliyometrik yöntemlerle analiz etmeyi amaçlamaktadır. 03.08.2025 tarihinde “All Fields” tarama seçeneği kullanılarak “ethical consumer/etik tüketici” anahtar sözcükleriyle elde edilen veriler VOSviewer 1.6.20 yazılımı aracılığıyla değerlendirilmiştir. Analiz kapsamında yayın eğilimleri, ortak yazarlık ilişkileri, atıf durumları, anahtar kelime dağılımları, yazar ve ülke üretkenlikleri ile kaynakça eşleşmeleri incelenmiştir. Bulgular, ilgili konudaki ilk yayının 1993’te, ilk atfın ise 1994’te gerçekleştiğini göstermektedir. Yayın üretkenliği açısından en yoğun yıl 2016, atıf açısından ise en yüksek yıl 2024 olarak belirlenmiştir. Araştırma alanının disiplinler arası bir nitelik taşıdığı, ancak en fazla çalışmanın işletme alanında gerçekleştirildiği tespit edilmiştir. Literatürde en sık kullanılan anahtar kelimenin “tutumlar” olduğu saptanmıştır. Bağlantı gücü en yüksek yazar Eleni Papaoikonomou, en fazla atıf alan yazar ise Deirdre Shaw’dır. Ülke bazında İngiltere en fazla yayın üretirken, en yüksek atıf sayısına Avustralya sahiptir. Kurumsal düzeyde Melbourne Üniversitesi hem atıf hem de bağlantı gücü bakımından öne çıkmaktadır. Sonuç olarak, bu çalışmanın etik tüketici literatürünü sistematik biçimde haritalandırarak mevcut araştırma eğilimlerini ortaya koyması, ilişkili alanları görünür kılması ve gelecekte yapılacak çalışmalar için potansiyel araştırma konularını belirlemeye katkı sağlaması beklenmektedir.

Abstract

This study aims to bibliometrically analyze ethical consumer research published in the Web of Science database between 1993 and 2025. Research data were analyzed using VOSviewer 1.6.20. On August 3, 2025, the WoS database was searched in "all fields" using the keyword "ethical consumer". 199 studies published in the selected period were examined. Publication trends, co-authorship networks, citations, keywords, author and country productivity, and reference matches of the studies from these years were analyzed. Network mapping techniques were used to reveal research trends on the relevant subject in line with the data obtained. The WoS data reveal that the earliest publication on the subject was in 1993, the first citation recorded in 1994. The highest number of publications occured in 2016, and the most productive year in terms of the number of citations was 2024. Moreover, although the publications display interdisciplinary characteristics, the majority were in the field of “business,” and the most frequently used keyword was “attitudes.” Eleni Papaoikonomou has the highest link straight, while Deirdre Shaw is the most cited. The most productive country in terms of the number of publications was the United Kingdom, while Australia was the most cited country. The University of Melbourne ranks first in citations and link strength. This study is expected to contribute not only to an analysis of the literature but also to highlight related research areas and emerging trends. This study is also expected to serve as a valuable research for identifying future research areas.

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Bu Makaleye Atıf Yap

Avgan, S. (2026). ETİK TÜKETİCİYE İLİŞKİN YAYINLARIN VOSVİEWER İLE BİBLİYOMETRİK ANALİZİ. İstanbul Ticaret Üniversitesi Girişimcilik Dergisi, Cilt: 9 Sayı: 20, 91–114. https://doi.org/10.55830/tje.1851841

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