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Dergiler / Ege Akademik Bakış Dergisi / 2026 / Cilt: 26 Sayı: 1

A QUALITATIVE RESEARCH ON THE DEVELOPMENT OF SHOPPING TOURISM IN TÜRİYE

Cemali Buzlukçu(BALIKESİR ÜNİVERSİTESİ, TURİZM FAKÜLTESİ)0000-0001-6207-5735
Samet Can Curkan(EGE ÜNİVERSİTESİ, ÇEŞME TURİZM FAKÜLTESİ, TURİZM İŞLETMECİLİĞİ BÖLÜMÜ, TURİZM İŞLETMECİLİĞİ PR.)0000-0002-7245-4103
Nilgün Avcı(EGE ÜNİVERSİTESİ, ÇEŞME TURİZM FAKÜLTESİ, TURİZM İŞLETMECİLİĞİ BÖLÜMÜ, TURİZM İŞLETMECİLİĞİ PR.)0000-0003-4746-8762
Sayfa
83–102
Yayın Tarihi
2026-01-03
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Yapay Zeka Hızlı Bakış & Çıkarımlar

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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Sonuç bölümünde akademik ve sektörel öneriler sunulmuştur.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Alışveriş, doğrudan tüketicilerin turizm faaliyetlerini etkileyen bir faktördür.
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Temel Bulgular & Veri:Çalışma kapsamında 34 kişi ile görüşme yapılmıştır.
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Sonuç & Katkı:Sonuç bölümünde akademik ve sektörel öneriler sunulmuştur.
🔬Tür:Araştırma Makalesi
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Alışveriş turizmi · Türkiye’de alışveriş turizmi · alışveriş turizmi destinasyonları

Özet

Alışveriş, doğrudan tüketicilerin turizm faaliyetlerini etkileyen bir faktördür. İnsanlar, turizm faaliyetlerine gezi amacıyla katılmakta ve yaşadıkları bölgeden daha ucuz olan destinasyonlardan ürünler satın almaktadırlar. Bu çalışma, alışveriş potansiyeli bulunan destinasyonlarda turizmin geliştirilmesine yönelik nitel bir yaklaşımı incelemiştir. Çalışma kapsamında 34 kişi ile görüşme yapılmıştır. Yapılan analizler doğrultusunda, 4 tema, 7 kategori ve 77 kod belirlenmiştir. Çalışma sonuçlarına göre, alışveriş turizmi bağlamında Türkiye'nin yeri ile ilgili en çok vurgulanan kod, erişilebilirlik olmuştur. Sonuç bölümünde akademik ve sektörel öneriler sunulmuştur.

Abstract

Shopping directly affects consumers' tourism activity. People participate in tourism activities for sightseeing purposes and buy products from cheaper destinations than the region they live in. This study examined qualitative approaches to developing tourism in destinations with shopping potential. 34 people were interviewed within the scope of the study. In line with the analysis, 4 themes, 7 categories, and 77 codes were determined. According to the study results, the most emphasized code in the category of Türkiye's place in shopping tourism was affordability. Academic and sectoral recommendations were presented in the conclusion part.

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Bu Makaleye Atıf Yap

Buzlukçu, C., Curkan, S. C., Avcı, N. (2026). A QUALITATIVE RESEARCH ON THE DEVELOPMENT OF SHOPPING TOURISM IN TÜRİYE. Ege Akademik Bakış Dergisi, Cilt: 26 Sayı: 1, 83–102. https://doi.org/10.21121/eab.20260105

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