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Dergiler / Bilgi Ekonomisi ve Yönetimi Dergisi / 2026 / Cilt: 8 Sayı: 1

COMPETITIVE ANALYSIS OF BRAND MANAGEMENT

Mehmet Emin Okur
Ali Talip Akpınar
Sayfa
175–182
Yayın Tarihi
2013-06-01
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

It can be clearly seen that businesses which have succeeded in brand management especially of differentiated products called luxury goods are noticeable with respect to acquiring and sustaining a competitive advantage.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Businesses are striving to build up a distinct image by making differences with small details in the eyes of customers who have freedom of choice in today’s competitive environment.
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Temel Bulgular & Veri:One of the primary duties of business managers is determining the demands and needs of the target audience and developing strategies accordingly.
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Sonuç & Katkı:It can be clearly seen that businesses which have succeeded in brand management especially of differentiated products called luxury goods are noticeable with respect to acquiring and sustaining a competitive advantage.
🔬Tür:Araştırma Makalesi
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Brand Management · Strategic Management · Competitive Analysis

Özet

Businesses are striving to build up a distinct image by making differences with small details in the eyes of customers who have freedom of choice in today’s competitive environment. Therefore, businesses are not only paying more attention to branding operations and endeavor to draw their clients to their own products, but they are spending time, money and making efforts to keep them to their brands and make them loyal to their own brands. One of the primary duties of business managers is determining the demands and needs of the target audience and developing strategies accordingly. And one of these strategic decisions is the brand management. Therefore, it can be argued that brand management is one of the most important strategic factors to gain and maintain a competitive advantage. It can be clearly seen that businesses which have succeeded in brand management especially of differentiated products called luxury goods are noticeable with respect to acquiring and sustaining a competitive advantage.

Abstract

Businesses are striving to build up a distinct image by making differences with small details in the eyes of customers who have freedom of choice in today’s competitive environment. Therefore, businesses are not only paying more attention to branding operations and endeavor to draw their clients to their own products, but they are spending time, money and making efforts to keep them to their brands and make them loyal to their own brands. One of the primary duties of business managers is determining the demands and needs of the target audience and developing strategies accordingly. And one of these strategic decisions is the brand management. Therefore, it can be argued that brand management is one of the most important strategic factors to gain and maintain a competitive advantage. It can be clearly seen that businesses which have succeeded in brand management especially of differentiated products called luxury goods are noticeable with respect to acquiring and sustaining a competitive advantage.

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Bu Makaleye Atıf Yap

Okur, M. E., Akpınar, A. T. (2013). COMPETITIVE ANALYSIS OF BRAND MANAGEMENT. Bilgi Ekonomisi ve Yönetimi Dergisi, Cilt: 8 Sayı: 1, 175–182. https://ajindex.com/articles/1463962

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Kaynakça (24)

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  3. Dewey, N. (2009). Back to the Future of Luxury, French-American Chamber of Commerce.
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  13. Institute of Social Sciences. Khanna S. & Mansharamani A. (2009), Marketing of Luxury Brands in India http://www.brandchannel.com/images/papers/luxury_marketing_in_indian_final.pdf
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  18. Yano Search Institute ( 2011), Luxury Import Accessories Market in Japan: Key Research Findings http://www.yanoresearch.com/press/pdf/892.pdf
  19. Goldman Sachs, (June 2,2010), Europe: Branded Consumer Goods: Luxury Goods
  20. Harvard Business Review, (2006), Istanbul: Mess Yayınları No. 505
  21. Harvard Business Review, (2007), Istanbul: Mess Yayınları No. 538
  22. Karpat Is ıl, (2000), Brand Management Process and the Role of Promotion, Izmir: Ege University,
  23. Kotler, P., Kartajaya H. & Setiawan, I. (2010), Marketing 3.0: From Products to Customer to the Human Spirit,
  24. Ülgen, H. & Mirze, K. (2004). İşletmelerde Stratejik Yönetim, Istanbul: Literature Yayınları.