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Dergiler / Artvin Çoruh Üniversitesi Uluslararası Sosyal Bilimler Dergisi / 2021 / Cilt: 7 Sayı: 2

Dijital Çağda Tüketiciler İçin Bilginin Rolü (Endonezya Örneği)

The Role of Information for Consumers in The Digital Era (Indonesia Case)

Lucky Nugroho(Universitas Mercu Buana, Jakarta-Indonesia)0000-0002-9613-1667
Sayfa
49–59
Yayın Tarihi
2021-12-31
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Yapay Zeka Hızlı Bakış & Çıkarımlar

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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Ayrıca sosyal medyada platformlarında yer alan bilgiler, tüketici bilgisine bağlı olarak farklı şekilde algılanabilmektedir.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Endüstri 4.0 devrimi ile birlikte teknolojinin gelişmesi kaçınılmaz olmuştur.
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Temel Bulgular & Veri:Dolayısıyla makale, dijital çağda tüketici bilgisinin etkisini analiz etmeyi amaçlamıştır.
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Sonuç & Katkı:Ayrıca sosyal medyada platformlarında yer alan bilgiler, tüketici bilgisine bağlı olarak farklı şekilde algılanabilmektedir.
🔬Tür:Literatür & Derleme Çalışması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Dijital Çağ · Tüketici · Davranış

Özet

Endüstri 4.0 devrimi ile birlikte teknolojinin gelişmesi kaçınılmaz olmuştur. Dolayısıyla makale, dijital çağda tüketici bilgisinin etkisini analiz etmeyi amaçlamıştır. Kullanılan araştırma yöntemi nitel tanımlayıcıdır. Bu sebeple, araştırma konusu ile ilgili olarak bilimsel makalelerden ve kitaplardan bir literatür taraması yapılmıştır. Araştırma sonuçlarına dayanarak, günümüz dijital çağında, dijital platformların karar vermede toplum için bir bilgi kaynağı haline geldiği ve tüketici davranışlarının önemli değişikliklere uğradığı söylenebilir. Ayrıca sosyal medyada platformlarında yer alan bilgiler, tüketici bilgisine bağlı olarak farklı şekilde algılanabilmektedir.

Abstract

The development of technology during industrial revolution 4.0 is an inevitability. Therefore, this conceptual paper aims to analyze the influence of consumer information and knowledge in the digital era. The research method used is qualitative descriptive, namely conducting a literature review sourced from scientific articles and books related to the research object of this conceptual paper. Based on the research results on this conceptual paper, in today's digital era, consumer behavior has undergone significant changes where digital platforms have become a source of information for the public in making decisions. In addition, the information available on electronic social media can be received differently depending on the knowledge of the consumer.

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Bu Makaleye Atıf Yap

Nugroho, L. (2021). Dijital Çağda Tüketiciler İçin Bilginin Rolü (Endonezya Örneği). Artvin Çoruh Üniversitesi Uluslararası Sosyal Bilimler Dergisi, Cilt: 7 Sayı: 2, 49–59. https://doi.org/10.22466/acusbd.1017850

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