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YİYECEK KORKUSUNUN YEREL YİYECEK TÜKETİM NİYETİNE ETKİSİ: İSTANBUL ÖRNEĞİ

THE EFFECT OF FOOD NEOPHOBIA ON CONSUMPTION INTENTION OF LOCAL FOOD: THE CASE OF ISTANBUL

Emine Keskin(istanbul nişantaşı üniversitesi)0000-0002-2338-4794
Hilal Gündoğan(İSTANBUL KÜLTÜR ÜNİVERSİTESİ)0000-0001-5395-7912
Sumru Yılmaz(NİŞANTAŞI ÜNİVERSİTESİ, NİŞANTAŞI MESLEK YÜKSEKOKULU)0009-0001-5692-8735
Sayfa
420–435
Yayın Tarihi
2025-06-30
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Çalışmada uygulanan analizler sonucunda, turistlerin yiyecek korkusunun yerel yiyecek tüketim niyeti üzerindeki etkisi negatif yönlü ve anlamlı olduğu tespit edilmiştir.

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Amaç & Hipotez:Bu çalışmada, İstanbul’u ziyaret eden turistlerin yiyecek korkusunun yerel yiyecek tüketim niyetine etkisinin tespit edilmesi amaçlanmıştır.
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Temel Bulgular & Veri:Ayrıca çalışmanın alt amacı, turistlerin yiyecek korkusu ve yerel yiyecek tüketim niyetinin demografik özelliklere göre farklılaşıp faklılaşmadığının belirlenmesidir.
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Sonuç & Katkı:Çalışmada uygulanan analizler sonucunda, turistlerin yiyecek korkusunun yerel yiyecek tüketim niyeti üzerindeki etkisi negatif yönlü ve anlamlı olduğu tespit edilmiştir.
🔬Tür:Uygulamalı Anket & Alan Araştırması
📍Kapsam:2024 Verileri
⚙️Değişkenler:Yiyecek korkusu · yerel yiyecek tüketim niyeti · İstanbul

Özet

Bu çalışmada, İstanbul’u ziyaret eden turistlerin yiyecek korkusunun yerel yiyecek tüketim niyetine etkisinin tespit edilmesi amaçlanmıştır. Ayrıca çalışmanın alt amacı, turistlerin yiyecek korkusu ve yerel yiyecek tüketim niyetinin demografik özelliklere göre farklılaşıp faklılaşmadığının belirlenmesidir. Çalışmanın amaçlarına ulaşabilmek için basit doğrusal regresyon, mann-whitney u-testi ve kruskall wallis h testi analizleri uygulanmıştır. Veriler 2024 yılının Ocak-Şubat ayları arasında İstanbul’u ziyaret eden turistlerden çevrimiçi ve yüz yüze anket yolu ile elde edilmiştir. Çalışma kapsamında 392 turiste ulaşılmış ve verilerin analizi SPSS 22.0 paket programı aracılığıyla gerçekleştirilmiştir. Çalışmada uygulanan analizler sonucunda, turistlerin yiyecek korkusunun yerel yiyecek tüketim niyeti üzerindeki etkisi negatif yönlü ve anlamlı olduğu tespit edilmiştir. Bununla birlikte turistlerin yiyecek korkusunun demografik özelliklere göre istatistiksel açıdan anlamlı olarak farklılaşmadığı belirlenmiştir. Ayrıca turistlerin yerel yiyecek tüketim niyetinin cinsiyet ve İstanbul’a geliş sayısına göre istatistiksel açıdan anlamlı olarak farklılaştığı sonucu elde edilmiştir. Çalışma sonuçları doğrultusunda teorik ve uygulamaya yönelik öneriler sunulmuştur.

Abstract

This study aims to determine the effect of food neophobia on the intention to consume local foods among tourists visiting Istanbul. Additionally, the sub-objective of this study is to determine whether tourists' food neophobia and their intention to consume local foods differ according to demographic characteristics. Simple linear regression, Mann-Whitney U test and Kruskall Wallis H test analyses were implemented to achieve the objectives of the study. Data were collected through online and face-to-face surveys from tourists visiting Istanbul between January and February 2024. A total of 392 tourists participated, and the data were analyzed using SPSS 22.0 software. The results of the analyses indicate that tourists' food neophobia has a negative and significant effect on their intention to consume local foods. Additionally, it was found that food neophobia did not differ significantly according to demographic characteristics. Furthermore, a finding as the intention to consume local foods significantly differs by gender and the number of previous visits to Istanbul was obtained. Theoretical and practical recommendations were provided based on these study results.

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Bu Makaleye Atıf Yap

Keskin, E., Gündoğan, H., Yılmaz, S. (2025). YİYECEK KORKUSUNUN YEREL YİYECEK TÜKETİM NİYETİNE ETKİSİ: İSTANBUL ÖRNEĞİ. NİŞANTAŞI ÜNİVERSİTESİ SOSYAL BİLİMLER DERGİSİ, Cilt: 13 Sayı: 1, 420–435. https://doi.org/10.52122/nisantasisbd.1635216

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