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Dergiler / Bogazici Journal: Review of Social, Economic and Administrative Studies / 2017 / Cilt: 31 - Sayı: 1

Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing

Düzenleyici Odaklar Teorisi Üzerine Saptamalar ve PazarlamaAlanında Çalışan Araştırmacılara Öneriler

EZGİ MERDİN UYGUR
Sayfa
83–99
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

The discussion moves into the intersection of regulatory focus and consumer behavior literature, briefly summarizing the findings and followed by a number of propositions to be tested for future research.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:The regulatory focus theory is the mark of a paradigm shift away from a unidimensional hedonism towards a multiplicity of regulatory foci.
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Temel Bulgular & Veri:It possesses great explanatory power; however a lot remains unresolved despite a promising body of empirical work.
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Sonuç & Katkı:The discussion moves into the intersection of regulatory focus and consumer behavior literature, briefly summarizing the findings and followed by a number of propositions to be tested for future research.
🔬Tür:Araştırma Makalesi
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Alan Parametreleri

Özet

The regulatory focus theory is the mark of a paradigm shift away from a unidimensional hedonism towards a multiplicity of regulatory foci. It possesses great explanatory power; however a lot remains unresolved despite a promising body of empirical work. This paper highlights various considerations concerning the conceptual and comparative qualities of the regulatory focus theory. The discussion moves into the intersection of regulatory focus and consumer behavior literature, briefly summarizing the findings and followed by a number of propositions to be tested for future research.

Abstract

Düzenleyici odaklar teorisi hedonizm gibi tek odaklılık yerine birden fazla düzenleyici odağın varlığını kabul eder. Sahip olduğu açıklayıcı güce ve çok sayıda ampirik çalışmaya rağmen hala araştırılmayan ve gözardı edilen noktaları bulunmaktadır. Bu çalışmada kavramsal ve kıyaslayıcı bir analiz ile bu teori üzerine bazı düşünceler belirtilmektedir. Ardından bu önemli noktalarda ihtiyaç duyulabilecek gelecek bilimsel çalışma konuları listelenmiştir.

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Bu Makaleye Atıf Yap

UYGUR, E. M. (2017). Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing. Bogazici Journal: Review of Social, Economic and Administrative Studies, Cilt: 31 - Sayı: 1, 83–99. https://ajindex.com/articles/142124

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Kaynakça (11)

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