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Dergiler / Advances in Hospitality and Tourism Research (AHTR) / 2021 / Volume: 9 Issue: 2

Cultural Destination Attributes, Overall Tourist Satisfaction and Tourist Loyalty: First Timers versus Repeaters

Ozan Atsız(Yozgat Bozok University)0000-0003-2962-1903
Orhan Akova(ISTANBUL UNIVERSITY, FACULTY OF ECONOMICS)0000-0001-7740-2938
Sayfa
—
Yayın Tarihi
2021-12-01
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

This relationship between cultural attractions, satisfaction and visitor loyalty was a significant factor for both groups.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:This paper analyses the effects of the cultural attributes of tourist destinations on the satisfaction levels of visitors and the impact of this satisfaction rating on visitor loyalty.
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Temel Bulgular & Veri:For this study, a self-administered questionnaire was used to survey 411 international tourists who were visiting Istanbul, Turkey, through convenience sampling.
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Sonuç & Katkı:This relationship between cultural attractions, satisfaction and visitor loyalty was a significant factor for both groups.
🔬Tür:Uygulamalı Anket & Alan Araştırması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Cultural destination attributes · tourist satisfaction · tourist loyalty

Abstract

This paper analyses the effects of the cultural attributes of tourist destinations on the satisfaction levels of visitors and the impact of this satisfaction rating on visitor loyalty. Additionally, a multiple-group analysis was conducted to compare the responses of first-time visitors and repeat visitors. For this study, a self-administered questionnaire was used to survey 411 international tourists who were visiting Istanbul, Turkey, through convenience sampling. The findings indicated that cultural attractions at the destination impacted the overall satisfaction rating of the visitors, and that this specific satisfaction rating determined the loyalty of the tourist to return to the destination. This relationship between cultural attractions, satisfaction and visitor loyalty was a significant factor for both groups.

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Bu Makaleye Atıf Yap

Atsız, O., Akova, O. (2021). Cultural Destination Attributes, Overall Tourist Satisfaction and Tourist Loyalty: First Timers versus Repeaters. Advances in Hospitality and Tourism Research (AHTR), Volume: 9 Issue: 2. https://doi.org/10.30519/ahtr.894577

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