Dergiler / AYBU Business Journal / 2023 / Volume: 3 Issue: 2

THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES

Yüksel Akay Ünvan(ANKARA YILDIRIM BEYAZIT ÜNİVERSİTESİ)0000-0002-0983-1455
Hande Duygu Yardımcı(Ankara Yıldırım Beyazıt Üniversitesi)0009-0008-5247-8870
Sayfa
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Yayın Tarihi
2023-12-12
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

The article covers topics such as increasing brand value and brand image, creating high brand credibility, engaging in CSR activities, existing in the digital world, creating brand loyalty and brand awareness.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Brand is an element that distinguishes a company's products and services from its competitors.
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Temel Bulgular & Veri:In today's competitive environment, brands in the financial services sector have marketing strategies that they must implement to differentiate themselves.
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Sonuç & Katkı:The article covers topics such as increasing brand value and brand image, creating high brand credibility, engaging in CSR activities, existing in the digital world, creating brand loyalty and brand awareness.
🔬Tür:Other
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Financial Services · Brand · Digital Marketing

Abstract

Brand is an element that distinguishes a company's products and services from its competitors. The importance of the brand in the finance sector is quite great. For the consumer, the brand causes the company's products and services to be perceived as higher quality and more reliable. In today's competitive environment, brands in the financial services sector have marketing strategies that they must implement to differentiate themselves. The aim of the article is to touch upon the important points that brands must make in order to be preferred and to survive and differentiate in an ever-changing competitive environment. The article covers topics such as increasing brand value and brand image, creating high brand credibility, engaging in CSR activities, existing in the digital world, creating brand loyalty and brand awareness.

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Bu Makaleye Atıf Yap

Ünvan, Y. A., Yardımcı, H. D. (2023). THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES. AYBU Business Journal, Volume: 3 Issue: 2. https://doi.org/10.61725/abj.1379233

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Kaynakça (1)

  1. American Marketing Association (2021). What is digital marketing? https://www.ama. org/pages/what-is-digital-marketing/.