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Dergiler / SOSYAL BİLİMLER METİNLERİ / 2013 / Cilt: 2013 Sayı: 2

A Review of Empirical Studies On Relationship Marketing

Ayşegül Donmaz
Emine Mediha Sayıl
Ayşe Akyol
Sayfa
1–20
Yayın Tarihi
2013-12-01
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Considering the better performance achieved by companies with a higher degree of relationship marketing, companies may be advised to improve their relationship marketing practices.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Objective of this paper is to analyze the empirical studies published in leading academic journals in order to  review the present state of relationship marketing.
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Temel Bulgular & Veri:Results of the reviewed studies suggest strongly that the relationship marketing and its components are  significant determinants of business success.
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Sonuç & Katkı:Considering the better performance achieved by companies with a higher degree of relationship marketing, companies may be advised to improve their relationship marketing practices.
🔬Tür:Literatür & Derleme Çalışması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:elationship marketing · relationship marketing perspective · empirical study

Özet

Objective of this paper is to analyze the empirical studies published in leading academic journals in order to  review the present state of relationship marketing. Results of the reviewed studies suggest strongly that the relationship marketing and its components are  significant determinants of business success. Recommendations of this paper provide specific guidance to managers concerning the importance of relationship marketing in their companies. Considering the better performance achieved by companies with a higher degree of relationship marketing, companies may be advised to improve their relationship marketing practices.

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Bu Makaleye Atıf Yap

Donmaz, A., Sayıl, E. M., Akyol, A. (2013). A Review of Empirical Studies On Relationship Marketing. SOSYAL BİLİMLER METİNLERİ, Cilt: 2013 Sayı: 2, 1–20. https://ajindex.com/articles/1313173

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Kaynakça (36)

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