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Dergiler / Pazarlama ve Pazarlama Araştırmaları Dergisi / 2026 / Cilt: 15 Sayı: 2

COVİD-19 PANDEMİSİNDE YÜKSEKÖĞRETİMDE TEKNOLOJİ KABULÜNE İLİŞKİN AMPİRİK BİR ÇALIŞMA

AN EMPIRICAL STUDY OF TECHNOLOGY ACCEPTANCE IN HIGHER EDUCATION DURING COVID-19 PANDEMIC

Şafak Altay(ARDAHAN ÜNİVERSİTESİ)0000-0001-7035-0362
Güven Gürkan İnan(SAMSUN ÜNİVERSİTESİ)0000-0001-6891-6312
Sayfa
481–504
Yayın Tarihi
2022-05-30
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Bulgular, öz yeterlik ve yenilikçiliğin algılanan kullanım kolaylığı üzerinde etkisi olduğunu ve öz yeterlik ile kullanıcı deneyiminin algılanan kullanışlılık üzerinde olumlu bir etkisi olmadığını göstermektedir.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Bilişim teknolojileri, küresel pazarlarda rekabet edebilmek için çeşitli avantajlar sağlamaktadır.
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Temel Bulgular & Veri:Yeni bir teknoloji edinmek zorlu bir süreçtir ve bir teknolojinin kabul edilme hızını etkileyen çeşitli faktörler vardır.
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Sonuç & Katkı:Bulgular, öz yeterlik ve yenilikçiliğin algılanan kullanım kolaylığı üzerinde etkisi olduğunu ve öz yeterlik ile kullanıcı deneyiminin algılanan kullanışlılık üzerinde olumlu bir etkisi olmadığını göstermektedir.
🔬Tür:Modelleme & Sayısal Simülasyon
📍Kapsam:2020 Verileri
⚙️Değişkenler:Öz yeterlilik · Kullanıcı Deneyimi · Yenilikçilik

Özet

Bilişim teknolojileri, küresel pazarlarda rekabet edebilmek için çeşitli avantajlar sağlamaktadır. Çoğu işletme hızlı pazar tepkisi, hızlı ve güvenilir tedarik zincirleri, büyük verilere dayalı hızlı karar gibi rekabet avantajları elde etmek için bu teknolojileri benimsemektedir. Yeni bir teknoloji edinmek zorlu bir süreçtir ve bir teknolojinin kabul edilme hızını etkileyen çeşitli faktörler vardır. Doğal afetler, ekonomik krizler, piyasa yapısı gibi çeşitli nedenlerle bazı faktörlerin etkileri değişkenlik gösterebilmektedir. 2020 yılının başından itibaren Covid-19 pandemisi birçok işletmenin ve tedarik zincirinin yeni koşullara uyum sağlamasına neden olmuştur. Yükseköğretim sektörü, pandemiden en çok etkilenen sektörlerden biridir ve geleneksel öğretimden çevrimiçi öğretime hızla geçmek zorunda kalmıştır. Bu çalışma, Covid-19 pandemi koşullarında uzaktan eğitim sistemlerinin kabulüne yönelik öz-yeterlik, kullanıcı deneyimi, yenilikçilik, kullanışlılık, kullanım kolaylığı ve niyetin olası etkilerini araştırmayı amaçlamaktadır. Araştırma, Türkiye’de Ardahan Üniversitesi›nde 598 öğrenci ile gerçekleştirilmiştir. Hipotezler, PLS-SEM (Kısmi En Küçük Kareler Yapısal Eşitlik Modellemesi) kullanılarak test edilmiştir. Bulgular, öz yeterlik ve yenilikçiliğin algılanan kullanım kolaylığı üzerinde etkisi olduğunu ve öz yeterlik ile kullanıcı deneyiminin algılanan kullanışlılık üzerinde olumlu bir etkisi olmadığını göstermektedir. Sonuçlarda algılanan kullanım kolaylığının algılanan kullanışlılık üzerinde olumlu etkileri olduğunu ve algılanan kullanışlılığın niyet üzerinde olumlu etkisi olduğu bulunmuştur.

Abstract

Information technologies provide various advantages to compete in global markets. More businesses adopt these technologies to gain competitive advantages such as quick market response, fast and reliable supply chains, quick decision based on big data. It is a challenging process to acquire a new technology and there are different factors that affect the acceptance speed of a technology. The effects of some factors may vary due to various reasons such as natural disasters, economic crises, market structure. Since the beginning of 2020, Covid-19 pandemic caused many different businesses and supply chain to adapt new conditions. Higher education industry is one of the profoundly affected sectors from pandemic and it is forced to shift rapidly from traditional teaching to online teaching. This study aims to investigate the possible effects of self-efficacy, user experience, innovativeness, usefulness, ease of use and intention on acceptance of distance education systems under Covid-19 pandemic conditions. The study is conducted at Ardahan University, Turkey with 598 of students. The hypotheses were tested using PLS-SEM (Partial Least Squares Structural Equation Modelling). Findings reveal that self-efficacy and innovativeness have effects on perceived ease of use while self-efficacy and user experience do not have positive impact on perceived usefulness. Results also revealed that perceived ease of use has positive impacts on perceived usefulness, and perceived usefulness has positive impact on intention.

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Bu Makaleye Atıf Yap

Altay, Ş., İnan, G. G. (2022). COVİD-19 PANDEMİSİNDE YÜKSEKÖĞRETİMDE TEKNOLOJİ KABULÜNE İLİŞKİN AMPİRİK BİR ÇALIŞMA. Pazarlama ve Pazarlama Araştırmaları Dergisi, Cilt: 15 Sayı: 2, 481–504. https://ajindex.com/articles/1301109

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