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Dergiler / Pazarlama ve Pazarlama Araştırmaları Dergisi / 2026 / Cilt: 19 Sayı: 3

TÜRKİYE’DE TÜKETİCİ ETİĞİ: NİTEL BİR TEMATİK ANALİZ

CONSUMER ETHICS IN TÜRKİYE: A QUALITATIVE THEMATIC ANALYSIS

Mustafa Enes Tepe(KARAMANOGLU MEHMETBEY UNIVERSITY)0000-0002-9350-0754
Muhammet Ali Tiltay(ESKİŞEHİR OSMANGAZİ ÜNİVERSİTESİ)0000-0001-7877-8523
Murat Öz(KARAMANOĞLU MEHMETBEY ÜNİVERSİTESİ)0000-0003-4955-3848
Sayfa
517–546
Yayın Tarihi
2026-09-28
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Bulgular, ahlaki tüketim bilincinin henüz yeterli düzeyde gelişmediğini ve ekonomik etmenlerin ahlaki tüketim kararlarında önemli bir rol oynadığını göstermektedir.

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Amaç & Hipotez:Tüketim kararları hem canlı hem de cansız varlıklar üzerinde doğrudan ve dolaylı etkilere sahip olup, bu etkiler olumlu ya da olumsuz nitelik gösterebilmektedir.
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Temel Bulgular & Veri:Olumsuz etkilerin en aza indirilebilmesi, tüketicilerin sorumlu davranmasını ve daha sürdürülebilir tüketim tercihlerinde bulunmasını gerektirmektedir.
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Sonuç & Katkı:Bulgular, ahlaki tüketim bilincinin henüz yeterli düzeyde gelişmediğini ve ekonomik etmenlerin ahlaki tüketim kararlarında önemli bir rol oynadığını göstermektedir.
🔬Tür:Laboratuvar & Saha Deneyi
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Tüketici Etiği · Etik Tüketici · Bilinçli Tüketici

Özet

Tüketim kararları hem canlı hem de cansız varlıklar üzerinde doğrudan ve dolaylı etkilere sahip olup, bu etkiler olumlu ya da olumsuz nitelik gösterebilmektedir. Olumsuz etkilerin en aza indirilebilmesi, tüketicilerin sorumlu davranmasını ve daha sürdürülebilir tüketim tercihlerinde bulunmasını gerektirmektedir. Bu çalışma, Türkiye bağlamında tüketici ahlakı olgusunu incelemektedir. Veriler, üçü farklı eğitim düzeylerinden öğrenci grupları, biri ise esnaf grubundan oluşan dört odak grup görüşmesinden elde edilmiştir. Analiz sonucunda çevre, hayvan refahı, telif hakkı ihlali, ekonomik etmenler, ahlaki tüketim bilinci ve satın alma/tüketim uygulamaları olmak üzere altı temel tema belirlenmiştir. Bulgular, ahlaki tüketim bilincinin henüz yeterli düzeyde gelişmediğini ve ekonomik etmenlerin ahlaki tüketim kararlarında önemli bir rol oynadığını göstermektedir. Katılımcılar, ahlaki tüketimin benimsenmesinde aile ve eğitim kurumlarının rolünü vurgulamakla birlikte, düzenleyici önlemler yoluyla devlet desteğinin gerekliliğine de dikkat çekmiştir. Dikkat çekici biçimde, tüketici etiğinin önemli bir boyutunu oluşturan insan hakları belirgin bir tema olarak ortaya çıkmamıştır. Bu çalışma, tüketici ahlakı konusunda kültürel bağlamın önemini ortaya koymaktadır.

Abstract

Consumption decisions have direct and indirect effects on both living and non-living entities. These effects can be either positive or negative. Minimizing the negative impacts requires consumers to act responsibly and make more sustainable consumption choices. This study examines the phenomenon of consumer ethics within the context of Türkiye. The data were collected from four focus groups: three student groups representing different educational levels and one tradesmen group. The analysis resulted in the identification of six key themes: environment, animal welfare, copyright infringement, economic factors, ethical consumption consciousness, and purchasing/consumption practices. The findings indicate that ethical consumption consciousness has not yet developed sufficiently and that economic factors play a significant role in ethical consumption decisions. While participants emphasized the role of family and educational institutions in fostering ethical consumption, they also highlighted the need for governmental support through regulatory measures. Notably, human rights, which constitute an important dimension of consumer ethics, did not emerge as a salient theme. This study underscores the importance of cultural context on consumer ethics.

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Bu Makaleye Atıf Yap

Tepe, M. E., Tiltay, M. A., Öz, M. (2026). TÜRKİYE’DE TÜKETİCİ ETİĞİ: NİTEL BİR TEMATİK ANALİZ. Pazarlama ve Pazarlama Araştırmaları Dergisi, Cilt: 19 Sayı: 3, 517–546. https://ajindex.com/articles/1301011

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