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Moneyball (2011) Filminin Stratejik Yönetim Perspektifiyle İncelenmesi

Analysis of the Movie Moneyball (2011) with a Strategic Management Perspective

Tolga Türköz(ISTANBUL AYDIN UNIVERSITY)0000-0002-0805-0219
Sayfa
929–953
Yayın Tarihi
2026-08-30
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Sonuç olarak, çalışma, veri odaklı liderliğin modern iş dünyasında önemli bir rekabet avantajı oluşturduğunu güçlü bir şekilde göstermektedir.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Bu çalışma, stratejik yönetiminin örgüt liderlerinin birincil sorumluluğu olduğunu vurgulamaktadır.
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Temel Bulgular & Veri:Buna göre, stratejik yönetim ve liderlik ilkeleriyle yakından ilişkili olan Moneyball (2011) filmi, nitel araştırma yöntemleri ve içerik analizi kullanılarak incelenmiştir.
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Sonuç & Katkı:Sonuç olarak, çalışma, veri odaklı liderliğin modern iş dünyasında önemli bir rekabet avantajı oluşturduğunu güçlü bir şekilde göstermektedir.
🔬Tür:Literatür & Derleme Çalışması
📍Kapsam:2011 Verileri
⚙️Değişkenler:Moneyball · Stratejik Yönetim · Liderlik

Özet

Bu çalışma, stratejik yönetiminin örgüt liderlerinin birincil sorumluluğu olduğunu vurgulamaktadır. Buna göre, stratejik yönetim ve liderlik ilkeleriyle yakından ilişkili olan Moneyball (2011) filmi, nitel araştırma yöntemleri ve içerik analizi kullanılarak incelenmiştir. Özellikle, araştırma, Pearce ve Robinson'ın (2020) stratejik yönetim modelini temel çerçeve olarak kullanarak, baş kahraman Billy Beane'in stratejik yönetim yaklaşımını incelemektedir. Analiz, Beane’in önemli kaynak kısıtlamalarına rağmen, geleneksel endüstri paradigmalarına meydan okuyan veri tabanlı, yenilikçi ve dönüştürücü liderlik yoluyla nasıl rekabet avantajı elde ettiğini ortaya koymaktadır. Moneyball filmi, düşük maliyetli liderlik, farklılaşma, örgütsel değişim ve yıkıcı yenilik gibi stratejik yönetim kavramlarının veri analitiği yoluyla uygulanmasına iyi bir örnek teşkil etmektedir. Bu araştırma, işletmeler için veri odaklı karar verme, dijital dönüşüm ve kültürel uyum konusunda değerli ipuçları ve araçlar sunarak, filmin içerik analizi yoluyla stratejik yönetim literatürüne özgün bir katkı sağlamaktadır. Sonuç olarak, çalışma, veri odaklı liderliğin modern iş dünyasında önemli bir rekabet avantajı oluşturduğunu güçlü bir şekilde göstermektedir.

Abstract

The study underscores that strategic management is the primary responsibility of organizational leaders. Accordingly, the movie Moneyball (2011)⁠, which is closely aligned with strategic management and leadership principles, is analyzed using qualitative research methods and content analysis. Specifically, the study examines strategic management approach of the protagonist, Billy Beane, using Pearce and Robinson's (2020) strategic management model as the foundational framework. The analysis reveals how Beane, despite significant resource constraints, achieved a competitive advantage through data-based, innovative, and transformational leadership that challenged the traditional industry paradigms. The Moneyball movie serves as a good example of applying strategic management concepts such as low-cost leadership, differentiation, organizational change, and disruptive innovation through data analytics. This study provides valuable tips and tools regarding data-driven decision-making, digital transformation, and cultural adaptation for businesses, thereby making an original contribution to the strategic management literature through the film's content analysis. Ultimately, the study strongly indicates that data-driven leadership constitutes a major competitive advantage in the modern business world.

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Bu Makaleye Atıf Yap

Türköz, T. (2026). Moneyball (2011) Filminin Stratejik Yönetim Perspektifiyle İncelenmesi. Süleyman Demirel Üniversitesi Vizyoner Dergisi, Cilt: 17 Sayı: 51, 929–953. https://doi.org/10.21076/vizyoner.1815153

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