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Dergiler / Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2026 / Sayı: 14

TELEVİZYON REKLAMLARININ YARDIMSIZ HATIRLANMALARINDA REKLAM HARCAMALARININ VE SÜRELERİNİN ETKİLERİ

Yunus Dursun
Sayfa
64–75
Yayın Tarihi
1999-01-01
DOI
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Dursun, Y. (1999). TELEVİZYON REKLAMLARININ YARDIMSIZ HATIRLANMALARINDA REKLAM HARCAMALARININ VE SÜRELERİNİN ETKİLERİ. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Sayı: 14, 64–75. https://ajindex.com/articles/119320

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Kaynakça (29)

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