Dergiler / Güncel Turizm Araştırmaları Dergisi / 2026 / Cilt: 7 Sayı: 1

Turist-Turist Etkileşimi: Her Şey Dahil Otel Örneği

Tourist-to-Tourist Interaction: The Case of an All-Inclusive Hotel Business

Serhat Adem Sop(Burdur Mehmet Akif Ersoy University)0000-0001-9096-9496
Yusuf Günaydın(Uluslararası Final Üniversitesi)0000-0002-0638-5621
Metin Kozak(KADİR HAS ÜNİVERSİTESİ)0000-0002-9866-7529
Sayfa
84–105
Yayın Tarihi
2023-03-21
🏛️Bu makalenin bibliyografik verileri ve tam metin bağlantısı DergiPark üzerinden sağlanmıştır.
DergiPark Kaydı ↗
✨

Yapay Zeka Hızlı Bakış & Çıkarımlar

AI Insight
⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Sonuç olarak, turist-turist etkileşimi bireyin öznel iyi oluş duygusunu desteklemekte, yabancı dil bilgisinin gelişmesini sağlamakta, otelde yapılanlar/konuşulanlar hakkında bilgi sahibi olmasına imkân tanımakta ve tatilden haz almasına neden olmaktadır.

📌 3 Maddede Bu Makale

🎯
Amaç & Hipotez:Bu araştırma, her şey dahil hizmeti sunan otel işletmelerinde turist-turist etkileşiminin nasıl gerçekleştiğini ve bu etkileşimin bireylere nasıl fayda sağladığını keşfetmek amacıyla yürütülmüştür.
📊
Temel Bulgular & Veri:Veri toplama süreci 25 Mayıs–14 Ekim 2021 tarihleri arasında Bodrum’da her şey dahil hizmet veren beş yıldızlı bir otelde yüz yüze yürütülmüştür.
💡
Sonuç & Katkı:Sonuç olarak, turist-turist etkileşimi bireyin öznel iyi oluş duygusunu desteklemekte, yabancı dil bilgisinin gelişmesini sağlamakta, otelde yapılanlar/konuşulanlar hakkında bilgi sahibi olmasına imkân tanımakta ve tatilden haz almasına neden olmaktadır.
🔬Tür:Deneysel Tarla Denemesi
📍Kapsam:2021 · 18 katılımcı
⚙️Değişkenler:Turizm Sosyolojisi · Turizm Psikolojisi · Turist Davranışları

Özet

Bu araştırma, her şey dahil hizmeti sunan otel işletmelerinde turist-turist etkileşiminin nasıl gerçekleştiğini ve bu etkileşimin bireylere nasıl fayda sağladığını keşfetmek amacıyla yürütülmüştür. Bunun için nitel araştırma yaklaşımı benimsenmiş ve görüşme tekniği kullanılarak veri toplanmıştır. Veri toplama süreci 25 Mayıs–14 Ekim 2021 tarihleri arasında Bodrum’da her şey dahil hizmet veren beş yıldızlı bir otelde yüz yüze yürütülmüştür. Türkiye, Azerbaycan, Rusya, Ukrayna, Polonya, Hollanda, İran, Fransa ve Arnavutluk’tan turistlerin katıldığı araştırmada toplam 18 katılımcıdan veri toplanmıştır. Araştırmanın sonucunda, turistlerin pandemi döneminde dahi yeni yerler keşfetme, dinlenme ve sosyal etkileşime girme gibi beklentiler içerisinde olduğu anlaşılmıştır. Ayrıca, turistlerin sadece diğer otel misafirleriyle değil, aynı zamanda yerel halk ve otel çalışanlarıyla da sosyal temas kurma arzusunda oldukları belirlenmiştir. Diğer taraftan, otel içerisindeki turist-turist etkileşimini engelleyen temel unsurun yabancı dil sorunu olduğu keşfedilmiştir. Buna rağmen bazı turistlerin diğer turistlerle etkileşime girmek için özel bir çaba sarf ettiği görülmüştür. Sonuç olarak, turist-turist etkileşimi bireyin öznel iyi oluş duygusunu desteklemekte, yabancı dil bilgisinin gelişmesini sağlamakta, otelde yapılanlar/konuşulanlar hakkında bilgi sahibi olmasına imkân tanımakta ve tatilden haz almasına neden olmaktadır.

Abstract

This study was conducted to explore how the tourist-to-tourist interaction occurs in an all-inclusive hotel business and how such an interaction may offer benefits for individuals. For this purpose, a qualitative research approach was adopted, and data were collected using the interview technique. The data collection process was conducted face-to-face in a five-star hotel offering all-inclusive services in Bodrum, Turkey, from 25 May to 14 October 2021. Data were collected from a total of 18 participants, including tourists from Turkey, Azerbaijan, Russia, Ukraine, Poland, the Netherlands, Iran, France, and Albania. Even during the epidemic period, tourists had such expectations as exploring the new places, resting, and social interaction. In addition, tourists desire to establish the social interaction not only with other peers but also with the local people and hotel staff. On the other hand, foreign language problem appears to be the main factor preventing the tourist-tourist interaction. Despite this, some tourists make a special effort to interact with their peers. As a result, the tourist-tourist interaction supports the individuals’ sense of subjective well-being, ensures the development of foreign language knowledge, allows them to obtain up-to-date information about what happens in the hotel, and causes them to enjoy their holiday.

🔖

Bu Makaleye Atıf Yap

Sop, S. A., Günaydın, Y., Kozak, M. (2023). Turist-Turist Etkileşimi: Her Şey Dahil Otel Örneği. Güncel Turizm Araştırmaları Dergisi, Cilt: 7 Sayı: 1, 84–105. https://doi.org/10.32572/guntad.1143987

📄 Tam Metin PDF Okuyucu

📄

PDF görüntüleyici hazırlanıyor...

Kaynakça (75)

  1. Adam, I. (2021). Negative tourist-to-tourist interactions, value destruction, satisfaction, and post consumption behavioral intention. Journal of Destination Marketing & Management, 20, 100557. https://doi.org/10.1016/j.jdmm.2021.100557
  2. Ali, F., & Omar, R. (2014). Determinants of customer experience and resulting satisfaction and revisit intentions: PLS-SEM approach towards Malaysian resort hotels. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 3(2), 1-19. https://doi.org/10.7603/s40930-014-0010-2
  3. Alnawas, I., & Hemsley-Brown, J. (2019). Examining the key dimensions of customer experience quality in the hotel industry. Journal of Hospitality Marketing & Management, 28(7), 833-861. https://doi.org/10.1080/19368623.2019.1568339
  4. Altinay, L., Song, H., Madanoglu, M., & Wang, X. L. (2019). The influence of customer-to-customer interactions on elderly consumers’ satisfaction and social well-being. International Journal of Hospitality Management, 78, 223-233. https://doi.org/10.1016/j.ijhm.2018.09.005
  5. Andriotis, K. (2016). Beggars–tourists' interactions: An unobtrusive typological approach. Tourism Management, 52, 64-73. https://doi.org/10.1016/j.tourman.2015.06.006
  6. Armenski, T., Dragičević, V., Pejović, L., Lukić, T., & Djurdjev, B. (2011). Interaction between tourists and residents: Influence on tourism development. Polish Sociological Review, 1, 107-118. https://www.jstor.org/stable/41275189
  7. Bai, S., & Chang, H. H. (2021). Effect of tourist-to-tourist encounters: Increased conflict or reduced social distance?. Journal of Hospitality & Tourism Research, https://doi.org/10.1177%2F10963480211014938
  8. Baron, S., Patterson, A., Harris, K., & Hodgson, J. (2007). Strangers in the night: Speeddating, CCI and service businesses. Service Business, 1(3), 211-232. https://doi.org/10.1007/s11628-007-0031-1
  9. Cetin, G., & Istanbullu-Dincer, F. (2014). Influence of customer experience on loyalty and word-of-mouth in hospitality operations. Anatolia: An International Journal of Tourism and Hospitality Research, 25(2), 181-194. https://doi.org/10.1080/13032917.2013.841094
  10. Chang, H. H., & Chiang, C. C. (2019). Encounter experiences among tourists at attraction sites - An application of social contact theory. Asian Journal of Business Research, 9(3), 24-50. https://doi.org/10.14707/ajbr.190066
  11. Chen, C. M., Chen, S. H., & Lee, H. T. (2013). Interrelationships between physical environment quality, personal interaction quality, satisfaction and behavioural intentions in relation to customer loyalty: The case of Kinmen's bed and breakfast industry. Asia Pacific Journal of Tourism Research, 18(3), 262-287. https://doi.org/10.1080/10941665.2011.647041
  12. Chen, J. S., Prebensen, N. K., & Uysal, M. (2017). Tourist’s experience values and people interaction. Advances in Hospitality and Leisure, 12, 169-179. https://doi.org/10.1108/S1745-354220160000012008
  13. Chen, Y. L., Chen, J., Liu, W. Y., & Sharma, T. (2020). Expected benefits of people interactions and guest experiences. International Hospitality Review, 34(2), 187-202. https://doi.org/10.1108/IHR-04-2020-0010
  14. Choo, H., & Petrick, J. F. (2014). Social interactions and intentions to revisit for agritourism service encounters. Tourism Management, 40, 372-381. https://doi.org/10.1016/j.tourman.2013.07.011
  15. Connolly, K. (2007). No room at the plush Austrian inn for Russians and their roubles. The Guardian, https://www.theguardian.com/world/2007/feb/08/russia.austria (Erişim Tarihi: 10 Ocak 2022).
  16. Creswell, J. W. (2013). Qualitative Inquiry & Research Design: Choosing among Five Approaches. Thousand Oaks, CA: Sage.
  17. Crompton, J. L. (1979). Motivations for pleasure vacations. Annals of Tourism Research, 6, 408-424. https://doi.org/10.1016/0160-7383(79)90004-5
  18. Decrop, A. (2004). Trustworthiness in Qualitative Tourism Research. Jenny Phillimore & Lisa Goodson (Ed.), içinde Qualitative Research in Tourism (s. 156-159), Londra: Routledge.
  19. Dönmez, B., & Çakıcı, A. C. (2013). Turist–turist etkileşimi: Yerli turistlerin İngiliz turistlere bakış açıları üzerine keşifsel bir araştırma. Düzce Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 3(1), 37-61.
  20. Fan, D. X., Zhang, H. Q., Jenkins, C. L., & Tavitiyaman, P. (2017). Tourist typology in social contact: An addition to existing theories. Tourism Management, 60, 357-366. https://doi.org/10.1016/j.tourman.2016.12.021
  21. Fang, S., Zhang, C., & Li, Y. (2020). Physical attractiveness of service employees and customer engagement in tourism industry. Annals of Tourism Research, 80, 102756. https://doi.org/10.1016/j.annals.2019.102756
  22. Freire, J. R. (2006). Other tourists: A critical factor for a geo-brand-building process. Place Branding, 2(1), 68-83. https://doi.org/10.1057/palgrave.pb.5990046
  23. Gilbert, D., & Hudson, S. (2000). Tourism demand constraints: A skiing participation. Annals of Tourism Research, 27(4), 906-925. https://doi.org/10.1016/S0160-7383(99)00110-3
  24. Grove, S., & R. Fisk (1997). The impact of other customers on service experiences: A critical incidents examination of getting along. Journal of Retailing, 73(1), 63-85. https://doi.org/10.1016/S0022-4359(97)90015-4
  25. Grove, S., Fisk, R., & Dorsch, M. (1998). Assessing the theatrical components of the service encounter: A cluster analysis examination. The Service Industries Journal, 18(3), 116-134. https://doi.org/10.1080/02642069800000035
  26. Günaydın, Y., & Kozak, M. (2022). Pandemi sürecinde turistlerin karar verme davranışları ve tatil deneyimleri üzerine bir araştırma. Tüketici ve Tüketim Araştırmaları Dergisi, 14(1), 107-142.
  27. Han, X., Praet, C. L., & Wang, L. (2021). Tourist-tourist social interaction in the co-creation and co-destruction of tourism experiences among Chinese outbound tourists. Tourism Planning & Development, 18(2), 189-209. https://doi.org/10.1080/21568316.2021.1873833
  28. Holloway, D., Green, L., & Holloway, D. (2011). The intratourist gaze: Grey Nomads and ‘other tourists’. Tourist Studies, 11(3), 235-252. https://doi.org/10.1177/1468797611432043
  29. Huang, J., & Hsu, C. H. (2009). Interaction among fellow cruise passengers: Diverse experiences and impacts. Journal of Travel & Tourism Marketing, 26(5-6), 547-567. https://doi.org/10.1080/10548400903163103
  30. Huang, J., & Hsu, C. H. (2010). The impact of customer-to-customer interaction on cruise experience and vacation satisfaction. Journal of Travel Research, 49(1), 79-92. https://doi.org/10.1177/0047287509336466
  31. Iverson, T. J. (2010). Cultural conflict: Tourists versus tourists in Bali, Indonesia. International Journal of Culture, Tourism and Hospitality Research, 4(4), 299-310. https://doi.org/10.1108/17506181011081488
  32. Joo, D., Tasci, A. D., Woosnam, K. M., Maruyama, N. U., Hollas, C. R., & Aleshinloye, K. D. (2018). Residents' attitude towards domestic tourists explained by contact, emotional solidarity and social distance. Tourism Management, 64, 245-257. https://doi.org/10.1016/j.tourman.2017.08.012
  33. Kim, H., & Chen, J. S. (2019). The memorable travel experience and its reminiscence function. Journal of Travel Research, 58(4), 637-649. https://doi.org/10.1177/0047287518772366
  34. Kim, H., & Choi, B. (2013). The influence of customer experience quality on customers’ behavioral intentions. Services Marketing Quarterly, 34(4), 322-338. https://doi.org/10.1080/15332969.2013.827068
  35. Kriwoken, L., & Hardy, A. (2018). Neo-tribes and Antarctic expedition cruise ship tourists. Annals of Leisure Research, 21, 161-177. https://doi.org/10.1080/11745398.2017.1286512
  36. Lee, L. W., Boon, E., & McCarthy, I. P. (2021). Does getting along matter? Tourist-tourist rapport in guided group activities. Tourism Management, 87, 104381. https://doi.org/10.1016/j.tourman.2021.104381
  37. Lemke, F., Clark, M., & Wilson, H. (2011). Customer experience quality: An exploration in business and consumer contexts using repertory grid technique. Journal of the Academy of Marketing Science, 39(6), 846-869. https://doi.org/10.1007/s11747-010-0219-0
  38. Levy, S. (2010). Hospitality of the host: A cross-cultural examination of managerially facilitated customer-to-customer interaction. International Journal of Hospitality Management, 29, 319-327. https://doi.org/10.1016/j.ijhm.2009.10.003
  39. Levy, S. E., Getz, D., & Hudson, S. (2011). A field experimental investigation of managerially facilitated consumer-to-consumer interaction. Journal of Travel & Tourism Marketing, 28(6), 656-674. https://doi.org/10.1080/10548408.2011.603633
  40. Lin, H., Zhang, M., & Gursoy, D. (2022). Effects of tourist-to-tourist interactions on experience cocreation: A self-determination theory perspective. Journal of Travel Research, 61(5), 1105-1120. https://doi.org/10.1177%2F00472875211019476
  41. Lin, H., Zhang, M., Gursoy, D., & Fu, X. (2019). Impact of tourist-to-tourist interaction on tourism experience: The mediating role of cohesion and intimacy. Annals of Tourism Research, 76, 153-167. https://doi.org/10.1016/j.annals.2019.03.009
  42. Loi, K. I., & Pearce, P. L. (2012). Annoying tourist behaviors: Perspectives of hosts and tourists in Macao. Journal of China Tourism Research, 8, 395-416. https://doi.org/10.1080/19388160.2012.729411
  43. Loi, K. I., & Pearce, P. L. (2015). Exploring perceived tensions arising from tourist behaviors in a Chinese context. Journal of Travel & Tourism Marketing, 32(1-2), 65-79. https://doi.org/10.1080/10548408.2014.986013
  44. MacCannell, D. (1989). Semiotics of tourism. Annals of Tourism Research, 16(1), 1-6. McMullen, M. (2017). Tourism and Intercultural Communication. Young Yun Kim & Kelly L. McKay-Semmler (Ed.), içinde The International Encyclopedia of Intercultural Communication (s. 1-9). John Wiley & Sons, Inc.
  45. McNaughton, D. (2006). The ‘host’ as uninvited ‘guest’: Hospitality, violence and tourism. Annals of Tourism Research, 33(3), 645-65. https://doi.org/10.1016/j.annals.2006.03.015
  46. Millán, C. L., Garzon, D., & Navarro, S. (2016). C2C interactions creating value in the route of Santiago. Journal of Business Research, 69(11), 5448-5455. https://doi.org/10.1016/j.jbusres.2016.04.153
  47. Mossberg, L. (2007). A marketing approach to the tourist experience. Scandinavian Journal of Hospitality and Tourism, 7(1), 59-74. https://doi.org/10.1080/15022250701231915
  48. Moustakas, C. (1994). Phenomenological Research Methods. Thousand Oaks, CA: Sage.
  49. Murphy, L. (2001). Exploring social interactions of backpackers. Annals of Tourism Research, 28(1). 50-67. https://doi.org/10.1016/S0160-7383(00)00003-7
  50. Nettekoven, L. (1979). Mechanisms of Intercultural Interaction. E. de Kadt (Ed.), içinde Tourism: Passport to Development? (s. 135-145). NY: UNESCO & the World Bank Oxford University Press.
  51. Nicholls, R. (2010). New directions for customer‐to‐customer interaction research. Journal of Services Marketing, 24(1), 87-97. https://doi.org/10.1108/08876041011017916
  52. Nicholls, R. (2011). Customer‐to‐customer interaction (CCI): A cross‐cultural perspective. International Journal of Contemporary Hospitality Management, 23(2), 209-223. https://doi.org/10.1108/09596111111119338
  53. Papathanassis, A. (2012). Guest-to-guest interaction on board cruise ships: Exploring social dynamics and the role of situational factors. Tourism Management, 33(5), 1148-1158. https://doi.org/10.1016/j.tourman.2011.11.016
  54. Pearce, P. L. (2005). Tourist Behaviour: Themes and Conceptual Schemes. Clevedon, Buffalo: Channel View.
  55. Pizam, A., Uriely, N., & Reichel, A. (2000). The intensity of tourist-host social relationship and its effects on satisfaction and change of attitudes: The case of working tourists in Israel. Tourism Management, 21(4), 395-406. https://doi.org/10.1016/S0261-5177(99)00085-0
  56. Reisinger, Y. (1994). Tourist-host contact as a part of cultural tourism. World Leisure & Recreation, 36(2), 24-28. https://doi.org/10.1080/10261133.1994.9673910
  57. Reisinger, Y., & Turner, L. (1998). Cross-cultural differences in tourism: A strategy for tourism marketers. Journal of Travel & Tourism Marketing, 7(4), 79-106. https://doi.org/10.1300/J073v07n04_05
  58. Reisinger, Y., Kozak, M., & Visser, E. (2013). Turkish host gaze at Russian tourists: A cultural perspective. Omar Moufakkir & Yvette Reisinger (Ed.), içinde The Host Gaze in Global Tourism. (s. 47-66). Oxon: CABI.
  59. Rihova, I., Buhalis, D., Gouthro, M. B., & Moital, M. (2018). Customer-to-customer co-creation practices in tourism: Lessons from customer-dominant logic. Tourism Management, 67, 362-375. https://doi.org/10.1016/j.tourman.2018.02.010
  60. Sop, S.A., & Kozak, M. (2021). Araştırma yöntemleri bilgisinin önemi: Turizm alanına yönelik bir gömülü teori çalışması. Anatolia: Turizm Araştırmaları Dergisi, 32(2), 171-183. https://doi.org/10.17123/atad.756946
  61. Stewart, W. P., & Cole, D. N. (2001). Number of encounters and experience quality in Grand Canyon backcountry: Consistently negative and weak relationships. Journal of Leisure Research, 33(1), 106-120. https://doi.org/10.1080/00222216.2001.11949933
  62. Sun, W., Cui, H., & Xu, C. (2018). Innovative mode of integrated development of higher vocational education based on social interaction theory. Educational Sciences: Theory & Practice, 18(6), 3043-3051. https://doi.org/10.12738/estp.2018.6.204
  63. Tai, C. L. (2012). Tourists’ perceptions of group package tour relative parties’ questionable tour-related behaviors. Contemporary Management Research, 8(3), 229-250. https://doi.org/10.7903/cmr.11155
  64. Temerak, M. S. (2019). Bikini or burkini? The role of swimwear and age as determinants of beach interaction with others. Tourism Management, 75, 269-283. https://doi.org/10.1016/j.tourman.2019.05.010
  65. Toker, A. (2022). Sosyal bilimlerde nitel veri analizi için bir kılavuz. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 51(Özel Sayı 1), 319-345. https://doi.org/10.30794/pausbed.1112493
  66. Uriely, N., Maoz, D., & Reichel., A. (2009). Israeli guests and Egyptian hosts in Sinai: A bubble of serenity. Journal of Travel Research, 47(4), 508-22. https://doi.org/10.1177/0047287508326651
  67. Walls, A., Okumus, F., Wang, Y., & Kwun, D. J. W. (2011). Understanding the consumer experience: An exploratory study of luxury hotels. Journal of Hospitality Marketing & Management, 20(2), 166-197. https://doi.org/10.1080/19368623.2011.536074
  68. Wei, W., Lu, Y. T., Miao, L., Cai, L. A., & Wang, C. Y. (2017). Customer-customer interactions (CCIs) at conferences: An identity approach. Tourism Management, 59, 154-170. https://doi.org/10.1016/j.tourman.2016.08.002
  69. Wood, R. C. (1994). Hotel culture and social control. Annals of Tourism Research, 21(1), 65-80. https://doi.org/10.1016/0160-7383(94)90005-1
  70. Wu, C. H. J. (2007). The impact of customer-to-customer interaction and customer homogeneity on customer satisfaction in tourism service - The service encounter prospective. Tourism Management, 28(6), 1518-1528. https://doi.org/10.1016/j.tourman.2007.02.002
  71. Yang, F. X. (2016). Tourist co-created destination image. Journal of Travel & Tourism Marketing, 33(4), 425-439. https://doi.org/10.1080/10548408.2015.1064063
  72. Yıldırım, A., & Şimşek, H. (2016). Sosyal Bilimlerde Nitel Araştırma Yöntemleri. Ankara: Seçkin Yayınevi.
  73. Yin, R. K. (2011). Qualitative Research from Start to Finish. New York: Guilford Press.
  74. Yu, J., & Lee, T. J. (2014). Impact of tourists’ intercultural interactions. Journal of Travel Research, 53(2), 225-238. https://doi.org/10.1177/0047287513496467
  75. Zhuang, X., Yao, Y., & Li, J. J. (2019). Sociocultural impacts of tourism on residents of world cultural heritage sites in China. Sustainability, 11(3), 840. https://doi.org/10.3390/su11030840