Özet
Bu çalışmada, orman ürünleri sanayi
Abstract
In this study, customer relationshipmanagement (CRM) methods and the benefits ofCRM practices in the forest products industrywere investigated. Whether mean CRM gradesand results differ by the demographiccharacteristics of employees and sector were alsostudied. 344 forest product business managers(lower, middle and senior managers) werepersonally interviewed for the study. Severaldescriptive statistics (such as frequency,percentage, arithmetic mean), independent-t testand one-way ANOVA were employed in thestudy. The data was analyzed using SPSSstatistical package program. The business mostfrequently used the “face-to-face interviews withcustomers” as the CRM method while “improvedservice quality” was the greatest benefit of theCRM method.