Yapay Zeka Hızlı Bakış & Çıkarımlar
AI InsightBy analyzing these interactions, the study contributes to a deeper understanding of the interplay between structure, agency, and discourse in the process of legitimacy construction.
📌 3 Maddede Bu Makale
Abstract
Organizations strive to achieve objectives such as survival, growth, and profitability, and being perceived as legitimate by their institutional environment significantly facilitates these goals. Organizations that lack legitimacy often encounter operational pressures and constraints. One of the key tools organizations use to gain and sustain legitimacy is organizational discourse. This study examines how firms in the brewing sector in Türkiye have historically constructed and adapted their discourses to strengthen their legitimacy, particularly in response to shifting regulatory and societal pressures. Using archival data from Cumhuriyet and Milliyet newspapers, the study explores how both firms and the state engaged in discursive strategies through fundamental institutions such as the state, religion, health, and family. The findings highlight the state’s dominant role in shaping market dynamics, as well as the reciprocal relationship between institutional structures and corporate discourse. By analyzing these interactions, the study contributes to a deeper understanding of the interplay between structure, agency, and discourse in the process of legitimacy construction.