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Dergiler / Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2026 / Volume: 12 Issue: 1

A Model Proposal for Explaining the Investment Behaviour of University Students

Hüseyin Gürbüz(Anadolu Üniversitesi İİBF İşletme Bölümü Sayısal Yöntemler Anabilim Dalı)0000-0002-1085-9164
Veysel Yılmaz(Eskişehir Osmangazi Üniversitesi)0000-0001-5147-5047
Sayfa
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Yayın Tarihi
2025-03-31
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

This study provides an important framework for understanding the financial decision-making processes of university students and provides guidance for policy makers and educators.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:This study proposes a unique structural model to understand the effects of financial literacy (F- Financial Literacy), lack of self-control (LSC-Lack of Self-Control), peer influence (PI-Peer Influence), parental socialisation (PS-Parental Socialisation) and social media (SM-Social Media) on university students' investment behaviour (IB-Investment Behaviour).
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Temel Bulgular & Veri:Data were collected from students (n=137) studying at the Faculty of Economics and Administrative Sciences (FEAS) during the summer term of 2023 through an online survey.
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Sonuç & Katkı:This study provides an important framework for understanding the financial decision-making processes of university students and provides guidance for policy makers and educators.
🔬Tür:Uygulamalı Anket & Alan Araştırması
📍Kapsam:2023 Verileri
⚙️Değişkenler:Financial Literacy · Lack of Self-Control · Peer Effect

Özet

This study proposes a unique structural model to understand the effects of financial literacy (F- Financial Literacy), lack of self-control (LSC-Lack of Self-Control), peer influence (PI-Peer Influence), parental socialisation (PS-Parental Socialisation) and social media (SM-Social Media) on university students' investment behaviour (IB-Investment Behaviour). The originality of the study lies in combining the effects of these factors on investment behaviour within the framework of a model. In addition to the limited studies in the literature, the study makes both theoretical and practical contributions by conducting hypothesis tests with PLS-SEM analysis. Data were collected from students (n=137) studying at the Faculty of Economics and Administrative Sciences (FEAS) during the summer term of 2023 through an online survey. The analysis revealed that the model is appropriate and financial literacy, lack of self-control, parental socialisation and social media positively affect investment behaviour, while lack of self-control has a negative effect on investment behaviour and only peer effect is not supported. This study provides an important framework for understanding the financial decision-making processes of university students and provides guidance for policy makers and educators.

Abstract

This study proposes a unique structural model to understand the effects of financial literacy (F- Financial Literacy), lack of self-control (LSC-Lack of Self-Control), peer influence (PI-Peer Influence), parental socialisation (PS-Parental Socialisation) and social media (SM-Social Media) on university students' investment behaviour (IB-Investment Behaviour). The originality of the study lies in combining the effects of these factors on investment behaviour within the framework of a model. In addition to the limited studies in the literature, the study makes both theoretical and practical contributions by conducting hypothesis tests with PLS-SEM analysis. Data were collected from students (n=137) studying at the Faculty of Economics and Administrative Sciences (FEAS) during the summer term of 2023 through an online survey. The analysis revealed that the model is appropriate and financial literacy, lack of self-control, parental socialisation and social media positively affect investment behaviour, while lack of self-control has a negative effect on investment behaviour and only peer effect is not supported. This study provides an important framework for understanding the financial decision-making processes of university students and provides guidance for policy makers and educators.

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Bu Makaleye Atıf Yap

Gürbüz, H., Yılmaz, V. (2025). A Model Proposal for Explaining the Investment Behaviour of University Students. Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Volume: 12 Issue: 1. https://doi.org/10.30798/makuiibf.1471368

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