KaydedilenlerDerginizi ekleyin

Dergiler / Yönetim ve Ekonomi Araştırmaları Dergisi / 2025 / Cilt: 23 Sayı: 4

Akılcı İlaç Kullanımında Dürtme Stratejileri: Tüketimde Kamu Spotları ve Etkileri

NUDGE STRATEGİES FOR RATIONAL DRUG USE: PUBLIC SERVICE ANNOUNCEMENTS AND THEIR EFFECTS ON CONSUMPTION

Hilal Mola(Oltu Beşeri ve Sosyal Bilimler Fakültesi)0000-0002-2707-5577
Sayfa
63–79
Yayın Tarihi
2025-12-19
🏛️Bu makalenin bibliyografik verileri ve tam metin bağlantısı DergiPark üzerinden sağlanmıştır.
DergiPark Kaydı ↗
✨

Yapay Zeka Hızlı Bakış & Çıkarımlar

AI Insight
⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Furthermore, it was concluded that especially older adults did not pay attention to rational drug use and that announcements targeting older adults needed to be expanded.

📌 3 Maddede Bu Makale

🎯
Amaç & Hipotez:The present study examines the nudge strategies implemented to promote rational drug use, with a particular focus on the effects of public service announcements as a nudge strategy.
📊
Temel Bulgular & Veri:The study employed the video-based interview method, conducting in-depth interviews with 21 participants.
💡
Sonuç & Katkı:Furthermore, it was concluded that especially older adults did not pay attention to rational drug use and that announcements targeting older adults needed to be expanded.
🔬Tür:Araştırma Makalesi
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Nudge · Behavioral Economics · Rational Drug Use

Özet

The present study examines the nudge strategies implemented to promote rational drug use, with a particular focus on the effects of public service announcements as a nudge strategy. The study employed the video-based interview method, conducting in-depth interviews with 21 participants. Using this method, the participants were shown a public service announcement related to rational drug use and asked questions about the announcement. To determine whether the participants were influenced by the public service announcement, they were met again after a two-month period to determine whether they had used antibiotics during this time and what they had paid attention to. The study concluded that public service announcements were useful in terms of raising awareness but were not sufficient. The participants stated that public service announcements should be more attention-grabbing, longer, and more comprehensive, and it was determined that different Nudge strategies should also be implemented. Furthermore, it was concluded that especially older adults did not pay attention to rational drug use and that announcements targeting older adults needed to be expanded.

Abstract

The present study examines the nudge strategies implemented to promote rational drug use, with a particular focus on the effects of public service announcements as a nudge strategy. The study employed the video-based interview method, conducting in-depth interviews with 21 participants. Using this method, the participants were shown a public service announcement related to rational drug use and asked questions about the announcement. To determine whether the participants were influenced by the public service announcement, they were met again after a two-month period to determine whether they had used antibiotics during this time and what they had paid attention to. The study concluded that public service announcements were useful in terms of raising awareness but were not sufficient. The participants stated that public service announcements should be more attention-grabbing, longer, and more comprehensive, and it was determined that different Nudge strategies should also be implemented. Furthermore, it was concluded that especially older adults did not pay attention to rational drug use and that announcements targeting older adults needed to be expanded.

🔖

Bu Makaleye Atıf Yap

Mola, H. (2025). Akılcı İlaç Kullanımında Dürtme Stratejileri: Tüketimde Kamu Spotları ve Etkileri. Yönetim ve Ekonomi Araştırmaları Dergisi, Cilt: 23 Sayı: 4, 63–79. https://doi.org/10.11611/yead.1801610

📄 Tam Metin PDF Okuyucu

📄

PDF görüntüleyici hazırlanıyor...

Kaynakça (26)

  1. Acar, A., & Yeğenoğlu, S. (2005). Akılcı ilaç kullanımı açısından farmakoekonomi ve hastane formülleri. Ankara Eczacılık Fakültesi Dergisi, 34(3), 207–218.
  2. Afriyie, D. K., & Tetteh, R. (2014). A description of the pattern of rational drug use in Ghana Police Hospital. International Journal of Pharmacy and Pharmacology, 3(1), 143–148.
  3. Altıntaş, K., & Mercan, B. (2019). Kamunun dürtme (nudge) politikaları: Liberteryen paternalizm yaklaşımı. İktisat ve Toplum Dergisi, (107), 43–49
  4. Altunöz, U., & Altunöz, H. (2019). Davranışsal Ekonomi (nörofinans) Kavram-teori-Uygulama (4. bs.). Seçkin Yayıncılık.
  5. Aydın, B., & Gelal, A. (2012). Akılcı ilaç kullanımı: Yaygınlaştırılması ve tıp eğitiminin rolü. DEU Tıp Dergisi, 26(1), 57–63.
  6. Damgaard, M. T., & Nielsen, H. S. (2018). Nudging in education. Economics of Education Review, 64, 313–342. Ekenler, Ş., & Koçoğlu, D. (2016). Bireylerin Akılcı İlaç Kullanımıyla İlgili Bilgi ve Uygulamaları. Hacettepe Üniversitesi Hemşirelik Fakültesi Dergisi, 3(3), 44–55.
  7. Hogerzeil, H. V., Ross-Degnan, D., Laing, R. O., Ofori-Adjei, D., Santoso, B., Chowdhury, A. A., Das, A. M., Kafle, K. K., Mabadeje, A. F. B., & Massele, A. Y. (1993). Field tests for rational drug use in twelve developing countries. The Lancet, 342(8884), 1408–1410.
  8. IEIS (2023). Türkiye İlaç Sektörü 2023 Raporu. https://www.ieis.org.tr/tr/dunya-ve-turkiye-ilac-pazari (02.02.2025).
  9. Kılıç, E., & Yenilmez, F. (2019). Türkiye ve AB Ülkelerinde Antibiyotik Kullanımı, Antibiyotik Direnci ve Dış Ticaret Dengesi Üzerine Bir Değerlendirme. ESTÜDAM Halk Sağlığı Dergisi, 4(1), 45–54. Klimik Derneği (2025). Akılcı İlaç Kullanımı. https://www.klimik.org.tr/wp-content /uploads/2017/01/AKILCI-%C4%B0LA%C3%87-KULLANIMI-NUR%C4%B0YE-TA%C5%9EDELEN-FI%C5%9EGIN.pdf (02.02.2025).
  10. Kourkouta, L., Tsaloglidou, A., Koukourikos, C., Iliadis, P., Plati, P., & Dimitriadou, A. (2018). History of antibiotics. Sumerian Journal of Medical and Healthcare, 1(2), 51–54.
  11. Laing, R. O. (1990). Rational drug use: An unsolved problem. Tropical Doctor, 20(3), 101–103.
  12. Grand, A. Le, Hogerzeil, H. V., & Haaijer-Ruskamp, F. M. (1999). Intervention research in rational use of drugs: A review. Health Policy and Planning, 14, 89–102.
  13. Madrian, B. C. (2014). Applying insights from behavioral economics to policy design. Annual Review of Economics, 6(1), 663–688.
  14. Mohr, K. I. (2016). History of antibiotics research. In M. Stadler & P. Dersch (Eds.), How to overcome the antibiotic crisis, Current Topics in Microbiology and Immunology, Vol. 398, pp. 1–15). Springer.
  15. O’Keeffe, M., Traeger, A. C., Hoffmann, T., Ferreira, G. E., Soon, J., & Maher, C. (2019). Can nudge-interventions address health service overuse and underuse? Protocol for a systematic review. BMJ Open, 9(6), e029540.
  16. Oktay, Ş. (2015). Türkiye Klinikleri Farmakoloji–Özel Konular. Türkiye Klinikleri Dergileri, 3(1), 11–18.
  17. Patel, M., Volpp, K., & Asch, D. (2018). Nudge units to improve the delivery of health care. New England Journal of Medicine, 378(3), 214–216.
  18. Sağır, M., & Parlakpınar, H. (2014). Akılcı ilaç kullanımı. Annals of Health Sciences Research, 3(2), 32–35.
  19. Şahin, M., & Tülüce, N. S. (2023). Sağlık Hizmetlerini İyileştirmede Alternatif Bir Yaklaşım: Dürtme. Hacettepe Sağlık İdaresi Dergisi, 26(1), 255–278.
  20. T.C. Sağlık Bakanlığı. (2006). Hıfzıssıhha Mektebi Müdürlüğü; Akılcı İlaç Kullanımı Çalıştayı Sonuç Raporu. Ankara.
  21. T.C. Sosyal Güvenlik Kurumu Başkanlığı. (2013). Topluma Yönelik Akılcı İlaç Kullanımı (SGK Yayın No: 93). SGK. TEPAV (2017). “Türkiye’de Antimikrobiyal Direnç: Ekonomik Değerlendirme ve Öneriler" Raporu. https://tepav.org.tr/tr/haberler/s/4251 (10.02.2025)
  22. Ticaret Bakanlığı. (2018). Senin Kararın!(mı?) https://ticaret.gov.tr/kurumsal-haberler/senin-kararin-mi [Erişim tarihi: 01.06.2025]
  23. Ticaret Bakanlığı. (2019). 1. Ulusal Davranışsal Kamu Politikaları Konferansı. https://ticaret.gov.tr/haberler/1-ulusal-davranissal-kamu-politikalari-konferansi [Erişim tarihi: 01.10.2025]
  24. Toklu, H., & Ayanoğlu Dülger, G. (2014). Akılcı ilaç kullanımı ve eczacının rolü. Marmara Pharmaceutical Journal, 15(3), 89-93. https://doi.org/10.12991/mpj.90583
  25. Uskun, E., Uskun, S. B., Öztürk, M., & Kişioğlu, A. N. (2004). Sağlık ocağına başvuru öncesi ilaç kullanımı. TTB Sürekli Tıp Eğitimi Dergisi, 13(12), 451–454.
  26. World Health Organization (WHO). (2002). Promoting rational use of medicines: Core components. WHO Policy Perspectives on Medicines No: 5. Geneva: WHO.