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Dergiler / Verimlilik Dergisi / 2026 / Cilt: 59 Sayı: 3

Performansa Dayalı Raf Alanı Planı Değerlendirmesi: Perakende Verimliliğini Artırma

Performance-Based Shelf Space Plan Evaluation for Enhanced Retail Efficiency

Şeyda Serdarasan(İSTANBUL TEKNİK ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ)0000-0001-9933-0998
Sayfa
575–588
Yayın Tarihi
2025-07-21
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Bulgular: Performansa dayalı planogram değerlendirme yöntemi, geleneksel uygunluk temelli değerlendirmelerin ötesine geçen bir bakış açısı sunmaktadır.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Amaç: Bu çalışmanın amacı, planogram uygulamalarının zaman içindeki ve farklı perakende mağazalarındaki etkinliğini değerlendirmeye yönelik performansa dayalı bir planogram uygulama değerlendirme yöntemi sunmaktır.
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Temel Bulgular & Veri:Yöntem, değerlendirme kriterlerinin tanımlanması, literatür ve uzman görüşlerinden veri toplanması ve bu verilerin FRBS içindeki bulanık operatörlerle işlenmesini içermektedir.
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Sonuç & Katkı:Bulgular: Performansa dayalı planogram değerlendirme yöntemi, geleneksel uygunluk temelli değerlendirmelerin ötesine geçen bir bakış açısı sunmaktadır.
🔬Tür:Literatür & Derleme Çalışması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Bulanık Kural Tabanlı Sistemler · Performansa Dayalı Değerlendirme · Planogram Uygulama Değerlendirmesi

Özet

Amaç: Bu çalışmanın amacı, planogram uygulamalarının zaman içindeki ve farklı perakende mağazalarındaki etkinliğini değerlendirmeye yönelik performansa dayalı bir planogram uygulama değerlendirme yöntemi sunmaktır. Yöntem: Çalışma, planogram planlama ve uygulama sürecindeki belirsizlikleri yönetmek için Mamdani Bulanık Kural Tabanlı Sistemleri (FRBS) kullanmaktadır. Yöntem, değerlendirme kriterlerinin tanımlanması, literatür ve uzman görüşlerinden veri toplanması ve bu verilerin FRBS içindeki bulanık operatörlerle işlenmesini içermektedir. Bulgular: Performansa dayalı planogram değerlendirme yöntemi, geleneksel uygunluk temelli değerlendirmelerin ötesine geçen bir bakış açısı sunmaktadır. Mamdani FRBS, raf düzeninin gerçek dünya koşullarına göre esnek bir şekilde ayarlanmasına olanak tanıyarak, planogram performansının zaman ve mekân açısından daha iyi anlaşılmasını sağlamaktadır. Özgünlük: Bu makale, perakende ortamlarındaki belirsizlikleri yakalamak için planogram değerlendirmesi alanında bulanık kural tabanlı bir çerçeve ortaya koymaktadır. Çerçeve, planogram performansını değerlendirmenin yenilikçi bir yolunu sunarak, perakende operasyonlarını ve müşteri deneyimini geliştirmek için değerli iç görüler sağlamaktadır. Performansa dayalı değerlendirme puanı, planlama hedefleriyle uyumlu bilinçli kararlar alınmasını sağlar.

Abstract

Purpose: The purpose of this paper is to introduce a performance-based planogram evaluation method to address the gap in research regarding the effectiveness of planogram implementation over time and across different retail stores. Methodology: The study employs Mamdani Fuzzy Rule-Based Systems (FRBS) to manage uncertainties in planogram planning and execution. The methodology involves defining evaluation criteria, gathering data from literature and expert opinions, and processing this data through fuzzy operators within the FRBS. Findings: The performance-based planogram evaluation method offers a nuanced perspective beyond traditional conformance-based evaluations. The Mamdani FRBS allows flexibility in adjusting the shelf layout based on real-world conditions, improving the understanding of planogram performance over time and across locations. Originality: This paper introduces a fuzzy rule-based system for planogram evaluation, capturing retail environment uncertainties. The framework provides a novel approach to evaluating planogram performance, offering valuable insights for enhancing retail operations and customer experience. The performance-based evaluation score enables informed decision-making that aligns with planning goals.

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Bu Makaleye Atıf Yap

Serdarasan, Ş. (2025). Performansa Dayalı Raf Alanı Planı Değerlendirmesi: Perakende Verimliliğini Artırma. Verimlilik Dergisi, Cilt: 59 Sayı: 3, 575–588. https://doi.org/10.51551/verimlilik.1612427

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