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Dergiler / Verimlilik Dergisi / 2026 / Cilt: 60 Sayı: 3

Kastamonu’daki Otel Yöneticilerinin Akıllı Teknolojilere Yönelik Yönetimsel Değerlendirmeleri: Nitel Bir Araştırma

Managerial Evaluations of Hotel Managers in Kastamonu Toward Smart Technologies: A Qualitative Study

Emrah Yaşarsoy(KASTAMONU ÜNİVERSİTESİ)0000-0002-9541-6601
Sayfa
931–950
Yayın Tarihi
2026-07-16
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Bulgular: Bulgular, otel yöneticilerinin akıllı teknolojilere karşı temkinli ancak iyimser bir tutum sergilediğini göstermektedir.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Amaç: Bu araştırmanın amacı, Kastamonu şehir merkezinde bulunan yıldızlı otellere odaklanarak, bölgesel bir turizm destinasyonunda otel yöneticilerinin akıllı teknolojilere ilişkin algılarını, deneyimlerini ve stratejik değerlendirmelerini incelemektir.
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Temel Bulgular & Veri:Akıllı sistemler daha çok operasyonel verimlilik, maliyet ve enerji tasarrufu ile rutin işlerin otomasyonu amacıyla benimsenmekte, gelişmiş yapay zekâ temelli kişiselleştirme veya radikal dönüşümler sınırlı kalmaktadır.
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Sonuç & Katkı:Bulgular: Bulgular, otel yöneticilerinin akıllı teknolojilere karşı temkinli ancak iyimser bir tutum sergilediğini göstermektedir.
🔬Tür:Literatür & Derleme Çalışması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Akıllı Teknolojiler · Otel Yöneticileri · Teknoloji Algısı

Özet

Amaç: Bu araştırmanın amacı, Kastamonu şehir merkezinde bulunan yıldızlı otellere odaklanarak, bölgesel bir turizm destinasyonunda otel yöneticilerinin akıllı teknolojilere ilişkin algılarını, deneyimlerini ve stratejik değerlendirmelerini incelemektir. Yöntem: Keşifsel bir tasarım benimseyen bu araştırma, yedi adet otel yöneticisiyle yapılan yarı yapılandırılmış yüz yüze görüşmelere dayanmaktadır. Veriler, MAXQDA yazılımı ile desteklenen refleksif tematik analiz kullanılarak analiz edilmiştir. Bulgular: Bulgular, otel yöneticilerinin akıllı teknolojilere karşı temkinli ancak iyimser bir tutum sergilediğini göstermektedir. Akıllı sistemler daha çok operasyonel verimlilik, maliyet ve enerji tasarrufu ile rutin işlerin otomasyonu amacıyla benimsenmekte, gelişmiş yapay zekâ temelli kişiselleştirme veya radikal dönüşümler sınırlı kalmaktadır. Sürdürülebilirlik ve konuk deneyimine yönelik teknolojiler, stratejik bütünlükten ziyade parçalı ve operasyonel düzeyde uygulanmaktadır. Finansal kısıtlar, altyapı yetersizlikleri ve yatırım getirisine ilişkin belirsizlikler, KOBİ ağırlıklı bölgesel destinasyonlarda teknoloji benimseme sürecini belirleyen temel faktörlerdir. Özgünlük: Bu araştırma, akıllı otel teknolojilerini misafir perspektifi yerine bölgesel bir destinasyonda faaliyet gösteren otel yöneticilerinin bakış açısıyla ele alması bakımından özgündür. KOBİ ağırlıklı bir bağlamda teknoloji benimsemenin operasyonel, sürdürülebilirlik ve stratejik boyutlarını nitel yöntemle inceleyerek, metropol merkezli akıllı konaklama literatürüne alternatif ve bağlamsal bir katkı sunmaktadır.

Abstract

Purpose: The purpose of this study is to examine hotel managers' perceptions, experiences, and strategic assessments regarding smart technologies, focusing on star-rated hotels in the city center of Kastamonu, within a regional tourism destination. Methodology: Adopting an exploratory design, this research is based on semi-structured face-to-face interviews with seven hotel managers. Data were analyzed using reflexive thematic analysis supported by MAXQDA software. Findings: Findings indicate that hotel managers exhibit a cautious yet optimistic attitude toward smart technologies. Smart systems are primarily adopted for operational efficiency, cost and energy savings, and routine task automation, while advanced AI-based personalization or radical transformations remain limited. Technologies aimed at sustainability and guest experience are implemented at a fragmented and operational level rather than with strategic integrity. Financial constraints, infrastructure inadequacies, and uncertainties regarding return on investment are key factors determining the technology adoption process in regional destinations dominated by SMEs. Originality: This research is unique in that it approaches smart hotel technologies from the perspective of hotel managers operating in a regional destination rather than from the guest perspective. By examining the operational, sustainability, and strategic dimensions of technology adoption in an SME-focused context using qualitative methods, it offers an alternative and contextual contribution to metropolitan-centered smart hospitality literature.

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Bu Makaleye Atıf Yap

Yaşarsoy, E. (2026). Kastamonu’daki Otel Yöneticilerinin Akıllı Teknolojilere Yönelik Yönetimsel Değerlendirmeleri: Nitel Bir Araştırma. Verimlilik Dergisi, Cilt: 60 Sayı: 3, 931–950. https://doi.org/10.51551/verimlilik.1868261

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