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Dergiler / Advances in Hospitality and Tourism Research (AHTR) / 2023 / Cilt: 11 Sayı: 4

Investigation of antecedents and consequences of usefulness in online travel communities: The moderating role of decision making stage

Bindu RANGA
Ranbir SİNGH
Indu RANGA
Sayfa
476–504
Yayın Tarihi
2023-12-11
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

This paper is an effort to examine PU and decision-making by analyzing the User-Generated-Content (UGC) posted by the actual users.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:This study examines the perceived usefulness (PU) of online discourse and the decision-making behavior of users in Online Travel Communities (OTCs).
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Temel Bulgular & Veri:Partial least squares structural equation modeling (PLS-SEM) was used on secondary data available in OTCs in the form of 852 threads to empirically test the proposed integrated model.
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Sonuç & Katkı:This paper is an effort to examine PU and decision-making by analyzing the User-Generated-Content (UGC) posted by the actual users.
🔬Tür:Modelleme & Sayısal Simülasyon
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Online travel community · User generated content. · Perceived usefulness

Abstract

This study examines the perceived usefulness (PU) of online discourse and the decision-making behavior of users in Online Travel Communities (OTCs). Partial least squares structural equation modeling (PLS-SEM) was used on secondary data available in OTCs in the form of 852 threads to empirically test the proposed integrated model. The antecedents of the perceived usefulness of online travel communities were found to be the argument quality and credibility. These influence the PU of user-generated content significantly and are helpful in information adoption in OTCs. The PU of OTC discourse positively impacts travelers' information adoption and decision-making. The current study offers implications for OTCs and online service providers for enhancing the usefulness of user-generated content in OTCs and social media sites, leading to online information use and travel decision-making. Prior literature has explored the nature and magnitude of the influence of electronic word-of-mouth (eWOM) on information adoption and intention to use information for travel purchases from users' perspectives and has investigated the PU of third-party travel sites. This paper is an effort to examine PU and decision-making by analyzing the User-Generated-Content (UGC) posted by the actual users.

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Bu Makaleye Atıf Yap

RANGA, B., SİNGH, R., RANGA, I. (2023). Investigation of antecedents and consequences of usefulness in online travel communities: The moderating role of decision making stage. Advances in Hospitality and Tourism Research (AHTR), Cilt: 11 Sayı: 4, 476–504. https://ajindex.com/articles/1021281

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Kaynakça (12)

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