MEASURING CORPORATE REPUTATION: A FRAMEWORK FOR ITALIAN BANKS

Abstract

This paper proposes a reputational framework suitable for assessing the reputation of Italian banks. To achieve such purpose, the research follows two steps: 1) to explore the most prominent reputational models; 2) to discuss the main findings and identify which are the key-dimensions and features of a reputation measurement system for banks. The value added of this work can be identified in the effort to suggest a framework from which to begin an investigation into measurement of Italian banks reputation.