CONSUMER OPINIONS FROM THE QUESTION OF A WELLNESS AND HEALTH CONSERVATION

Abstract

This paper presents the sub results of our research project. The surveys carried out in 2013 with the help of standardised questionnaire. We received 956 questionnaires in the course of the domestic data registration, not continuing representative, national sampling. The object of the research was to recognise the consumers' opinion about wellness, their attitude towards the question of the health conservation. We analysed the expenses devoted to the health conservation, and the different kind of activities which has important role in health conservation according to consumers’ opinion. We examined which concepts, which service elements the people enclose to the wellness, what kind of factors influence them in the course of the selection of a wellness service. We hope the results can help for the service providers of domestic health tourism and wellness in their work to make well targeted marketing activities.