THE STRATEGIC BEHAVIOUR OF THE FIRM IN A TRANSITIONAL ECONOMY: CASE OF THE INDUSTRIAL SECTOR IN TUNISIA

Abstract

This research work proposes to analyze the choice of strategic behaviour for companies operating in countries with an economy in transition. The conceptual part was devoted to determine the main characteristics of a transitional economy able to have an influence on the choice of the strategic behaviour. The conceptual study was dedicated, also, to the synthesis of the main explanatory variables of strategic behaviour. The empirical analysis, conducted with a sample of industrial enterprises operating in Tunisia, showed that the quest for competitiveness progress is the main transitional countries’ characteristic that influences the strategic behaviour of the industrial firm. The empirical analysis revealed the importance of the influence of the business environment and the managerial activity, respectively, on the innovative and follower behaviours. In general, the intelligence strategy was considered, by the managers, as the most appropriate behaviour in a country living a transitional context like Tunisia