THE POTENTIALS OF “EFFECTUATION” FOR THE RESOLUTION OF THE “POLYLEMMA OF PRODUCTION”

Abstract

High-wage countries deal with strong challenges for their manufacturing industry. Aspiring countries all over the world gain the knowledge to produce advanced goods and increase their market shares in manufacturing. This shift of manufacturing processes bears the risk of relocation of further activities such as research and development. To prevent the described transformation and increase the market position of highwage countries, the Cluster of Excellence “Integrative Production Technology for High-Wage Countries” of RWTH Aachen University focuses on the resolution of the “Polylemma of Production”. It describes the field of tension between planning and value oriented production as well as scale and scope oriented production. In this paper, we analyze the entrepreneurship approach “effectuation” in terms of its benefits for the resolution of the described polylemma. Due to its flexible design, effectuation allows situative adaptions to integrate new parameters into a planning process.