The Effect of Price Perception on Customer Loyalty in Airline Cargo Transportation

Abstract

Airline cargo transportation is the preferred transportation system as the fastest transportation way today. However high costs also lead to high prices. Therefore, pricing is one of the issues that businesses should pay the most attention to when planning. Although competition over price is a competitive factor that businesses do not want to enter, this situation has become inevitable due to the intensity of the competition. To cope with this situation, it is beneficial for businesses to constantly measure and evaluate the price perception of customers.