Journals / PressAcademia Procedia / 2021 / Cilt: 13 - Sayı: 1
THE FUTURE OF SALES: SOCIAL SELLING
- Journal
- PressAcademia Procedia
- Pages
- 6–11
- DOI
- —
Abstract
Purpose- This paper aims to be an exploratory study, to shed light on subsequent researches regarding the changing sales craft in a changing world. Methodology-- Internet-based research is conducted to amass the essential information on the changing sales techniques in the new world. Findings- As a result of the research, significant differences are observed in the art of sales, along with the inclusion of the Generation-Z in business, with social media which has become a part of our life and with the changing world under the darkness of COVID 19. Conclusion- This article is aimed to be an initial step for a guide intended for salespeople and business owners to take appropriate action and adapt their sales strategies to the new world.