Journals / Uluslararası Global Turizm Araştırmaları Dergisi / 2020 / Cilt: 4 - Sayı: 1
DIGITAL MARKETING PRACTICES: TRENDS AND CHALLENGES FOR THE TOURISM INDUSTRY
- Pages
- 1–12
- DOI
- —
Abstract
ABSTRACTThe tourism industry has been facing a tremendous change in services due to the fast developing digitaland smart applications in technology. Digital marketing has been changing many types of operations andinfluencing many services. This research puts forward some of the trends and challenges for digital marketing forthe tourism industry. It provides a broadened view over digital marketing in tourism basing on a qualitativeresearch of semi-structured interviews with professionals from the sector. It is possible to conclude that trends indigital marketing from the aspect of tourism industry can be listed as changes in social media, future expectations,human touch, connected services, whereas challenges are the tremendous change, competitors and datamanagement. Digital marketing is dependent on digital data which requires an integrated system and a high qualityteam to manage. Digital marketing is expected to uncover the tourism industry quite tremendously in a near future.
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